Carli Lloyd Teams With Acorns In New Ad To Get More Women To Invest
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Over the past several weeks, former United States women’s national team icon Carli Lloyd has had an up-close seat for the run in the 2022 World Cup by the men as an analyst for Fox Sports. Their success, which did not approach Lloyd’s run with the USWNT in 2015 and 2019, still paid significant dividends for the women’s team, thanks to Lloyd’s work with her teammates to force U.S. Soccer to equalize prize money from World Cups.

Accordingly, when the men advanced, the women’s team received more money out of it than they’d earned from winning the 2015 and 2019 championships combined.

“Well, obviously it was a long time in coming,” Lloyd said. “And so for us, to get to a point where we are able to be compensated the way we deserve, it adds an extra level of excitement to seeing our men’s team do so well.”

Lloyd has an idea about what she and many other women can do with this newfound windfall. She’s partnered with the investing company Acorns — which utilizes an app that lets you round up your purchases, then use that money to invest in a variety of funds — to increase the number of women who live in the investment space.

While 66 percent of men invest in the stock market, just 48 percent of women do so, according to a study by NerdWallet. The investor gap gets even starker when comparing the 75 percent of women who are comfortable managing their home finances to the 19 percent who feel comfortable selecting investments that align with their goals, according to Fidelity.

“We both share a deep passion for leveling the playing field,” Acorns CEO Noah Kerner said. “Carli’s been a role model for a lot of women on and off the soccer field. We want to team up to inspire more women to invest.”

Whether this means more, and earlier, saving and investing from single women right through to the method of interaction in relationships as it relates to money — Lloyd pointed out that she and her husband Brian operate jointly — “it’s 50-50, we make decisions together” — Lloyd chose this partnership with Acorns as a means of furthering the goals that have been a critical part of her life since her playing days.

Lloyd’s retirement is as busy as you’d expect from the woman who used to train on the soccer field even on Christmas Day. She said she enjoyed the television work she did — no Roy Kent-level storming off is coming, and she’s willing to keep trying it. And she is, of course, a part-owner of Gotham FC, a team she is helping to build both as a means of creating the infrastructure for women’s soccer and specifically, doing so in her beloved home state of New Jersey. Gotham is undergoing some radical reconstruction this offseason after finishing near the bottom of the NWSL table in 2022.

“It’s been a rough go,” Lloyd said. “It’s not the season people had wished or hoped for… Everyone needs to come together to form that same united vision, bringing in the right people that can fit that mold.”

In the meantime, she is doing her part to eliminate another wealth gap, this one on a broader scale. And what is Kerner’s goal for this push? It’ll sound familiar to all those who have followed the USWNT’s battle for equal pay.

“We’ve got to get it to 50-50,” Kerner said.

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