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Molly-Mae Hague could bank a whopping £2million A YEAR and become the ‘ultimate mumfluencer’, it has been reported.
The former Love Island star, 23, welcomed her baby daughter Bambi with boxer boyfriend Tommy Fury last week – and her new arrival could help her expand her business ventures.
Known as the richest islander to exit the Love Island villa, Molly-Mae already has a net worth of £4.5million and has an impressive seven million followers on Instagram.
It comes as research from Buzz Bingo suggests their child could accumulate an estimated net worth of £7million in the future.
If Molly-Mae plays her cards right and strategically picks the right baby-related collaborations she could be set to increase her net worth even more.
Lucrative: Molly-Mae Hague could bank a whopping £2million A YEAR and become the ‘ultimate mumfluencer’, it has been reported
Branding and culture expert Nick Ede told The Sun: ‘Her daughter’s name Bambi is brilliant and can be used from a brand point of view.
‘It’s fun and unique and also has a place in everyone’s childhood memories from the Disney film.’
So how could Molly-Mae become the ultimate mumfluencer? MailOnline takes a look:
BABY FASHION DEALS
Molly-Mae is already the Creative Director for fast fashion brand PrettyLittleThing but could expand her fashion deals into designing baby clothes.
She landed a six-figure deal when she signed with fast fashion chain PLT in 2019 to become their top dog.
But baby clothes can also be a lucrative market with stars like Billie Faiers, Ferne McCann and Stacey Solomon jumping on similar opportunities.
Nick told the publication: ‘I can see Molly-Mae jumping on this bandwagon and appealing to her millions of fans by creating a baby-wear line.’
Mother: The former Love Island star, 23, welcomed her baby daughter Bambi with boxer boyfriend Tommy Fury last week – and her new arrival could help her expand her business ventures
PARENTING TV SHOW
She could also follow in the footsteps of other reality stars with a TV show following her as she settles into mum life.
Sam and Billie Faiers: The Mummy Diaries and Ferne McCann First Time Mum have huge viewing figures for ITV and a Molly-Mae spin off show could rake in more cash.
Money: Baby clothes can also be a lucrative market with stars like Billie Faiers, Ferne McCann and Stacey Solomon (pictured) jumping on similar opportunities with sponsored posts
PODCASTS
Another market Molly-Mae could now tap into could be the podcast market.
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Lots of couples such as Made In Chelsea’s Oliver Proudlock and his wife Emma produce popular podcasts documenting their time as parents and Molly-Mae could do the same.
Happy Mum, Happy Baby by Giovanna Fletcher and Rob Beckett and Josh Widdicombe’s Parenting Hell are among other successful examples.
Niche: Another market Molly-Mae could now tap into could be the podcast market. Lots of couples such as Made In Chelsea’s Oliver Proudlock and his wife Emma produce popular podcasts documenting their time as parents
The couple met on Love Island in 2019 and their relationship has gone from strength to strength since.
The pair now live in a £4million mansion in Cheshire which they recently renovated.
MOVE TO AMERICA
Another way Molly-Mae could expand her brand would be a move to America as Tommy’s boxing career progresses.
Nick explained: ‘I think that Molly-Mae could really do well in the USA with Tommy by her side. Her fabulous life is great fun and her social media is engaging – breaking the USA will always be hard for anyone and they are more about talent there.’
Dad: Another way Molly-Mae could expand her brand would be a move to America as Tommy’s boxing career progresses
Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer himself.
He has an unbeaten boxing record and is said to have signed a six-figure deal to become the face of boohooMAN following his stint in the villa.
He is worth a reported £2.4million.
Prospects: Nick explained: ‘I think that Molly-Mae could really do well in the USA with Tommy by her side’
YOUNGER MUMFLUENCER
Molly-Mae could tap into a more unique market than her competitors by being a younger mumfluencer.
In a crowded market with the likes of Millie Mackintosh, Rochelle Humes, Binky Felstead and Lucy Mecklenburgh Molly-Mae has an edge being only 23.
She could well engage a younger market of mothers with sponsored posts and deals.
Molly-Mae has made £1.2million in profits via her company MMH Group Holdings and £848,000 from her self-tanning business Filter.
She added to her cash pot with her memoir released back in June 2022 – Becoming Molly-Mae – which sold at a cost of £20 and bulked up her fortune by £2million during the pandemic.
The star is also a brand ambassador for Beauty Works.
New heights: Undoubtedly the most successful Love Island contestant of all time, Molly-Mae has managed to amass an incredible £4.5million net worth since 2019
