From businesses to brand deals, many former Love Island contestants have managed to successfully capitalise from their time on the ITV2 show, of which the new series of which starts on Monday.
And it seems Gemma Owen, 19, already has a head start on her fellow Islanders, after her Instagram following received a huge boost overnight.
The daughter of Michael Owen, went from 42,400 followers when she was revealed as a contestant, to 78,000 on the morning of the opening show, to a whopping 138,000 the morning after the first episode, according to BoyleSports.
Ducks in a row: It seems Gemma Owen, 19, already has a head start on her fellow Islanders, after her Instagram following received a huge boost overnight
This marks a rise of 76.92 per cent rise after the show was aired, and a 225% from being on the series so far, making her the most followed Islander this year by far.
With recent reports that Molly-Mae Hague, 23, has raked in a staggering estimated net worth of £4.5million, it seems Gemma is hoping to take the same path.
MailOnline spoke Jonathan Shalit OBE, chairman of InterTalent Rights Group, who said that Gemma stands to make as much money as followers, if she can get her numbers to rise further.
Island riches: Gemma (left) could be set to follow in the footsteps of Molly-Mae Hague, 23, (right) and her £4.5million riches as she bids to take over as Love Island’s most profitable contestant
He said: ‘Gemma’s family history makes her an immediate star who will be a great attraction to many brands.
‘Her social media numbers though do need to improve as relatively low, considering her profile and parentage.
‘If Gemma can get past 500,000 Instagram followers, I would expect her to make around half a million pounds. Then more than a million pounds if she gets over a million followers.’
Proud dad: Gemma is also daughter to former England striker Michael Owen, with her profile already prominent in the public eye due to the famous connection
Gemma is already the owner of swimwear brand OG Beachwear, which she created in 2020 – and opened another company just last month in preparation for her villa fame.
Listing it as a ‘media representation company’, Gemma set up OG Promotions just weeks before the launch of Love Island – seemingly getting prepared for a storm of fame.
The businesswoman, who previously told The Sun that she is inspired by Kylie Jenner, seems to be hoping to emulate the success of Molly-Mae – who came runner-up in the show – who is now Creative Director of PrettyLittleThing and owns company Filter By Molly Mae.
Gemma is also daughter to former England striker Michael, with her profile already prominent in the public eye due to the famous connection.
Businesswoman: Gemma is already the owner of swimwear brand OG Beachwear, which she created in 2020 – and opened another company just last month in preparation for her villa fame
Her rise to the top comes despite viewers less than favourable Twitter reception to Gemma, where she was branded ‘stuck up’ and ‘rude’.
One wrote: ‘Gemma Owen is either way too young to be on Love Island or is just extremely stuck up. She needs to leave.’
Last year’s contestant Chloe Burrows even joined in on the action, writing: ‘Gemma ur attitude STINKS mate’
Gemma seemingly got off to a frosty start on Monday night, as she coupled up with Liam Llewelyn in the show’s first episode, but struggled to hit it off after being paired up the public vote.
Unhappy: While others thought her famous roots didn’t serve her well, branding her ‘stuck up’ and ‘rude’
And her head was seemingly turned already, planting a kiss on hunky bombshell Davide Sanclimenti during a saucy game of dares.
As the island girls settled down for a post-dares debrief, Gemma admitted she did feel there was ‘something missing’ in Liam, and she was most ‘physically attracted’ to Davide.
As the two got to know each other after fans voted for them to be coupled up together, things became slightly tense as Gemma branded the Masters student a ‘d**k’ following his condescending comment about strength and conditioning.
Cashing in: Molly-Mae came runner-up in the show, is now Creative Director of PrettyLittleThing and owns company Filter By Molly Mae
Molly-Mae was 20 when entering the villa, with many already predicting that Gemma is set to follow in her footsteps.
Molly-Mae bulked up her bank account by £2million during the pandemic, skyrocketing her to the top of the Love Island rich list with a staggering estimated net worth of £4.5million, according to The Sun.
Elsewhere, Molly-Mae’s boxer boyfriend Tommy Fury, 23, best show friend Maura Higgins, 31, and their fellow 2019 contestant Amber Gill, 24, have all made it into the top five of the list.
Reaching the number one spot, Molly-Mae has a reported net worth of £4.5million, having made £1.2million in profits via her company MMH Group Holdings and £848,000 from her self-tanning business Filter.
Already an influencer before joining the show, she has amassed 6.3million Instagram followers and landed a six-figure deal with fast fashion chain Pretty Little Thing in 2019 to become their creative director.
Raking in the cash: Meanwhile, 2018 winner Dani Dyer, the daughter of Danny Dyer, is worth an estimated £3.1million
To boost her wealth, she is set to release a book, Becoming Molly-Mae, this week, selling at a cost of £20.
Meanwhile, 2018 winner Dani Dyer is worth an estimated £3.1million.
The daughter of EastEnders actor Danny Dyer, has successfully branded her self as a ‘mumfluencer’ after she welcomed son Santiago to the world with her jailed ex Sammy Kimmence last January.
She has capitalised on her skills as an actress thanks to the platform Love Island gave her after winning in 2018.
The star coined the phrase ‘Perf with Surf’ for an advertising campaign with washing powder Surf and she has a podcast with her famous father called Sorted with the Dyers.
Success story: Molly-Mae’s good pal Maura Higgins is said to be worth £2.5million, using her impressive 3.4million Instagram following to help her bring in some deals
LOVE ISLAND RICH LIST
1. Molly-Mae Hague: £4.5million – PrettyLittleThing creative director, self-tanning brand Filter, influencer
2. Dani Dyer: £3.1million – ‘mumfluencer’, Surf advertising campaign, InTheStyle fashion collaboration, podcast with her famous father Danny Dyer called Sorted with the Dyers
3. Maura Higgins: £2.5million – model for Elite Model Agency, collaborations with clothing brand boohoo and lingerie giant Ann Summers
4. Tommy Fury: £2.4million – professional boxer and the face of boohooMAN
5. Amber Gill: £2million – share of Love Island 2019 prize money, face of fashion firm MissPap, Mills and Boon romance novelist
6. Megan Barton-Hanson: £2million – OnlyFans model, Celebrity Ex On The Beach, own lingerie line
7. Liberty Poole: £1.7million – face of Lola’s Lashes, collaborations with Skinny Tan and lingerie brand Boux Avenue
8. Amber Davies: £1.7million – West End star including her dream role in Dolly Parton’s West End musical 9 to 5, £500,000 deal with fashion brand Motel Rocks
9. Kem Cetinay: £1.4million – owner of Essex restaurant Array, reported deal as face of Primark’s grooming range, Dancing On Ice backstage presenter, host of Love Island podcast The Morning After
10. Chris Hughes: £1.4million – reality show Chris and Olivia: Crackin On’ with ex Olivia Attwood, presenter on ITV Racing
Molly-Mae’s good pal Maura Higgins is said to be worth £2.5million, using her impressive 3.4million Instagram following to help her bring in some deals.
Her sensational snaps caught the attention of Elite Model Agency in 2019, with Maura joining the likes of Naiomi Cambell on their books, while she reportedly netted a total of £500,000 for her work with clothing brand boohoo and lingerie giant Ann Summers.
Elsewhere, Molly-Mae’s boyfriend Tommy Fury, who found love with Molly-Mae on the show in 2019, lives in a £4million Cheshire mansion with his partner.
Bling: Elsewhere, Molly-Mae’s boyfriend Tommy Fury, who found love with Molly-Mae on the show in 2019, lives in a £4million Cheshire mansion with his partner
Champ: Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer himself and has an unbeaten boxing record
Tommy, the younger brother of heavyweight champion Tyson Fury, is a boxer himself.
He has an unbeaten boxing record and is said to have signed a six-figure deal to become the face of boohooMAN following his stint in the villa.
He is worth a reported £2.4million.
Make it rain: Series five winner Amber Gill, 24, is reportedly worth £2million, having taking home a share of the £50,000 prize on the 2018 series
Series five winner Amber Gill, 24, is reportedly worth £2million.
She beat Molly-Mae and Tommy to the Love Island top spot and took home a share of the £50,000 prize money with her ex Greg O’Shea.
Just six weeks after arriving back in the UK, Amber was the face of fashion label MissPap but has now launched herself as a writer, penning a Mills and Boon romance novel which is out in July.
Smokin’: Meanwhile, Megan Barton-Hanson launched herself as an OnlyFans model, becoming one of the site’s biggest names, helping to make her worth an estimated £2million
Meanwhile, Megan Barton-Hanson launched herself as an OnlyFans model, becoming one of the site’s biggest names.
She banked a million in the last 12 months and is said to have raked in the cash selling lingerie.
Having also appeared on Celebrity Ex On The Beach, Megan is said to be worth £2million
Megan made well over a million in the last financial year and is also thought to have made a fortune selling sexy lingerie.
Made it: She may have failed to find love in the Love Island villa but Liberty Poole has found success outside, being worth an estimated £1.7million
She may have failed to find love in the Love Island villa but Liberty Poole, 22, is laughing all the way to the bank, with the television personality being worth an estimated £1.7million.
The star is the face of Lola’s Lashes, which is stocked in Harrods, while she has worked with Skinny Tan and lingerie brand Boux Avenue.
West End star Amber Davies, who won the 2017 series with Kem Cetinay, is said to be worth £1.7million having returned to her acting roots after her Live Island stint.
Rising star: West End star Amber Davies, who won the 2017 series with Kem Cetinay, is said to be worth £1.7million having returned to her acting roots after her Live Island stint
Having successfully auditioned for her dream role in Dolly Parton’s musical 9 to 5, she also has 1.4million followers on social media and landed a £500,000 deal with fashion brand Motel Rocks.
Her ex Kem follows her on the rich list and is said to be worth £1.4million.
The hairdresser, 25, recently signed a reported seven-figure deal with Primark to be the front grooming range which includes hairdryers, clippers and CBD.
Pay day: Her ex Kem follows her on the rich list and is said to be worth £1.4million
He has also made his way into hospitality and is also the owner of Essex restaurant Array.
Meanwhile, Kem has had a go at broadcasting and was the backstage host of Dancing On Ice on the most recent series.
Lastly, Chris Hughes is said to be worth a reported £1.4million.
While they are no longer together, he coupled-up with Olivia Attwood on their series of the show, with the pair going on to have their own reality show Chris and Olivia: Crackin On’.
He is now a presenter on ITV Racing, appearing on television at Epsom Derby during the Platinum Jubilee Weekend this year, and has an impressive Instagram following of 2.2million.
Making the most of himself: Lastly, Chris Hughes is said to be worth a reported £1.4million
LOVE ISLAND 2022: MEET THE CONTESTANTS
Name: Paige Thorne
Who is their type on paper? ‘In Swansea there is just no-one I can find.
‘I haven’t got to swipe. So, hopefully they can just come to me now!
‘I came out of a relationship and I was just so done with guys. Then I was like, ‘Ok, I’m bored now’
Name: Indiyah Polack
Occupation: Hotel waitress
Who is their type on paper? ‘It’s quite hard to date without being influenced by social media and stuff like that.
‘Love Island is a great place to get to know someone one-on-one.
‘I don’t think I have ever been out with two guys who are quite the same.’
Name: Tasha Ghouri
Occupation: Model and dancer
Who is their type on paper? ‘My dating life has been a shambles.
‘This is an opportunity for me to find ‘the one’ and have a great summer at the same time.
‘I’m definitely ready for a relationship. I’m 23 now so I’m ready to get to know someone and travel with them.’
Name: Gemma Owen
Occupation: International Dressage Rider and Business Owner
Who is their type on paper? ‘I am open to finding love, I’m wanting to have a really fun summer.
‘I would say I’m fun, flirty and fiery. I think I’m good at giving advice, I’m a good person to talk to, I’m very honest.
‘If I want the same guy, I’d do it but in a nice respectful way.
Andrew Le Page
Name: Andrew Le Page
Occupation: Real Estate Agent
Who is their type on paper? ‘When I’m with someone I’m very loyal.
‘I’m a good boyfriend as when I’m with someone I’m all for them.
‘I’m actually single for once, so I thought why not? This is the best time to give it a go.’
Name: Ekin-Su Cülcüloğlu
Who is their type on paper? ‘I’m quite picky and I’m not just looking for looks, I’m looking for brains!
‘I’m looking for someone with intelligence, someone who can have good chats. Nothing like cockiness!’
Name: Dami Hope
Occupation: Senior Microbiologist
Who is their type on paper? ‘I will be talking to different girls, it might not go well with some.
‘When I’m actually in a relationship, I think it’s a star sign thing.
‘I’m an Aries but I’m very passionate – I always used to put that person first. I’m really good at being in a team’.
Name: Davide Sanclimenti
Location: Rome (lives in Manchester)
Occupation: Business owner
Who is their type on paper? ‘A lot of English girls actually love me.
‘They love to be around me and I love to be around them. I want to find my soulmate.
‘Find my person so I can actually build something in the future, grow with them, be a family. ‘
Name: Luca Bish
Who is their type on paper? ‘I prefer to meet girls out and about. I think when you go looking for it, it’s not as easy though, it’s like you’re too desperate for it.
‘If I think you’re the one or I like you, I’ll take you out on a date but other than that, if we talk and I don’t like where it’s going – then I won’t be throwing out dates.’
Name: Adam Collard
Occupation: Personal trainer
Why Love Island and why now? ‘I’m going to ruffle a few feathers when I go in.’