JESSA Duggar has promoted a skincare line on Instagram, and she used her daughter to sell the product.
The video starts with Ivy, 3, talking about how she brushes her hair every day, just like she brushes her horses.
She then talks about her newly pierced ears and her pretty pink diamond earrings as Jessa plays with her hair.
Then, without warning, Jessa goes into a sales pitch about Roe Wellness and a sale they’re having. Of course, she had a promo code.
She talks about the products she’s been using on Ivy to combat the dry skin Ivy has on her cheeks.
She said: “I’ve been using it a lot on Ivy’s face. She’s got a lot a couple of dry spots here and I’ve noticed a tremendous difference.”
Jessa also included side-by-side comparison photos of Ivy before and after she began using the products.
As Jessa held up a product, Ivy said: “I love this one because it makes my skin so smooth.”
The video was clearly cut and edited to create the sponsored content. Most edits are focused on what Ivy said about the products.
Fans on Reddit had a lot of opinions about using a child in an advertisement.
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A Reddit user said: “This is so cringe. She even showed photos of Ivy with red spots on her face. I would be mortified if my mom had done this to me as a kid.”
Another user replied: “Yeah and forced her to say how much she likes the cream?? So weird and forced and fake. Yuck.”
One fan said: “Not sure what the context is here but I’m not at all surprised if Jessa uses her kids to grift and sell stuff.”
Someone else said: “Sounds very exploitative – Jessa can sell whatever she likes, but these kids have no choice about it.”
Another person said: “I think it should be illegal to use your kids like this. I mean there are so many sick people in the world. You should not put your child’s face or anything like that on there.”
This isn’t the first time Jessa’s parenting skills have come under fire, and it’s arguably not the worst example of her questionable parenting.
Jessa photographed her toddler, Fern, sleeping in a “dangerous” situation where several heavy items could have fallen on her head.
She’s also shared photos of her sons in a “dangerous” situation as they climbed on furniture while unsupervised.
Yet, she believes her parenting style is worthy of the term “biblically excellent.”