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Erica Campbell’s daughter, Zaya Campbell, is now featured in a new Nationwide Insurance company commercial!

@nationwide

Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using #NationwideChallengeContest and tag @Nationwide for a chance to win $5,000 for your school’s music program! 🎤💙 Official rules at the link in our bio. #Nationwide #bandtok #choirtok #banddirector #zayacampbell #nationwidejingle

♬ Opening, gentle, light, sprinting feeling – zomap

In the new trending spot, Zaya is teaming up with the insurance company to challenge others to get in on the fun of creating their own version of the popular jingle, just like she did. The caveat, participants are all vying for a chance to win $5,000.

“Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic!” the insurance company wrote on a TikTok post of the commercial.

The caption continued, “Share your version of the Nationwide jingle using #NationwideChallengeContest and tag @Nationwide for a chance to win $5,000 for your school’s music program! 🎤💙 Official rules at the link in our bio. #Nationwide #bandtok #choirtok #banddirector #zayacampbell #nationwidejingle”

Ramon Jones, Nationwide’s Chief Marketing Officer, expressed the company’s excitement at now partnering with the 11-year-old in a recent statement.

“Nationwide, like thousands of others, was blown away by Zaya’s take on our iconic jingle,” Jones said.

He concluded, “We’re excited to work with such a talented young lady to spread our ‘On Your Side’ message to the next generation of customers and look forward to helping Ms. Campbell meet her future goals.”

So, just how did Zaya actually get to this point of collaboration? Well, a few months ago, it was discovered that Zaya was the original voice behind the, at the time, viral TikTok sound of the famous jingle. Her mother reposted the original video of her then six-year-old daughter, suggesting that it was indeed time for a collab.

“Well it looks like my sweet girl is going viral @nationwide call me #zayacampbell #nationwide #quartet,” the Mary Mary singer captioned the repost on Instagram.

Nationwide got the message loud and clear, and here we are with Zaya leading the #NationwideChallengeContest! The #NationwideChallengeContest runs from Nov. 28 – Dec. 13, 2023. If you are interested in finding our more, click here.

 

Photo Credit(s)/Featured Image: Nationwide Insurance Company TikTok; Erica Campbell Instagram

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