Hailey Bieber got her week off to a fashionable start, sharing new snaps on Instagram as she prepares for the Canadian launch of her Rhode skincare line.
The 26-year-old wife of Justin Bieber shared four new snaps on Instagram on Monday to her nearly 50 million Instagram followers.
‘Gearing up for @Rhode Canada launch tomorrow!!!!!!’ she said in the caption, adding a party face emoji.
The supermodel was wearing a backless black full-length gown for the snaps, while she enjoyed an iced coffee.
She also accessorized with large gold spiral-shaped earrings for the new snaps, which already received over 270K likes just hours after posting.
Fashionable Hailey: Hailey Bieber got her week off to a fashionable start, sharing new snaps on Instagram as she prepares for the Canadian launch of her Rhode skincare line
Bieber launched her Rhode skincare line (named after her own middle name) in June 2022, which already had a wait list of over 100,000 strong upon launch.
The business has been booming ever since, with CEO Melanie Bender, who joined the company in October 2022, telling Vogue Business last week about the brand’s astronomical sales.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She added that Bieber is also heavily involved in all aspects of the business, stating, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.’
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
Not even a year in, Bieber is already planning a global expansion that will be spread out throughout the year.
The Canadian line launches on Tuesday, while she is also planning a United Kingdom expansion later this summer.
Bieber also recently made headlines when she mended fences with her husband’s ex, Selena Gomez.
Backless: The supermodel was wearing a backless black full-length gown for the snaps, while she enjoyed an iced coffee
Launch: Bieber launched her Rhode skincare line (named after her own middle name) in June 2022, which already had a wait list of over 100,000 strong upon launch
While Gomez and Bieber posed together for photos at an October 2022 event, there were rumors in February 2023 that Hailey was making fun of Selena in a TikTok video, claims she denied.
Last week, Gomez shared that Bieber reached out to her and she wanted to end all of the hate.
‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,’ she wrote.
‘This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop,’ Gomez concluded.
Bieber thanked Gomez for speaking out on her behalf in an Instagram story post to her fans.
‘I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I,’ Bieber began.
‘The last few weeks have been very hard for everyone involved and millions of people are seeing so much hate around this which is extremely harmful. While social media is an incredible way to connect and build community, moments like this only create extreme division instead of bringing people together,’ she continued.
‘Things can be taken out of context or construed differently than they were intended. We all need to be more thoughtful about what we post and what we say, including myself. In the end I believe love will always be bigger than hate and negativity and there is always an opportunity to meet each other with more empathy or compassion,’ Hailey concluded.