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North West is embracing the festive spirit with flair as she takes the spotlight in her mother Kim Kardashian’s latest SKIMS collaboration with Cactus Plant Flea Market. This holiday campaign is a blend of style and cheer, showcasing North’s budding fashion sense.
Joining North in this vibrant campaign are notable figures such as Mariah The Scientist, Ken Carson, Beabadoobee, Madeline Argy, and Veneda Carter along with her daughter Bobbi. Together, they bring the collection to life, each adding their unique touch.
North is seen donning the collaboration’s gingerbread-themed loungewear, adorned with Cactus Plant Flea Market’s iconic cartoon graphics, making for a playful yet chic ensemble perfect for the season.
A video clip from the campaign captures North spinning her long blue braids and declaring, “Everybody’s wearing SKIMS,” set against a festive backdrop complete with a table full of gingerbread cookies, enhancing the holiday allure.
Kim Kardashian shared the excitement of the campaign with her followers on social media, posting a series of photos accompanied by the caption, “North West for Cactus Plant Flea Market × SKIMS,” celebrating her daughter’s role in the festive collaboration.
She also confirmed that the collection launches November 20 at 12 PM ET.
“Having North in this campaign makes it really special for me; she brings so much personality to the pieces,” she said in a press release. “Our collaboration with CPFM brings a fresh, unexpected twist to holiday loungewear, with pieces that are iconic, playful, and expressive.”
This marks North’s second appearance in a SKIMS campaign. She first appeared in one back in 2020.
Outside of modeling, North has been exploring her personal style recently, which has sparked plenty of conversation online. Despite mixed reactions, Kim says she supports her daughter’s creativity and willingness to try new things.
“She’ll be like, ‘But mom, I grew up literally my whole life sitting in your lap while you’re getting your makeup done, watching you do it,’” Kim explained on Call Her Daddy last month. “‘Your team has been my teachers. I’ve had the best teachers. Why can’t I try it?’ So I’m like, ‘You know what? OK.’”
Kim continued, “As a mom, you’re learning at the same time. But what I do know is my baby’s such a good girl and such a sweet girl.”
The SKIMS × Cactus Plant Flea Market collection will be available in-store and online on November 20 at SKIMS.com, Selfridges.com, Luisaviaroma.com, and ENDclothing.com.