‘My whole face is clean and moisturized in 5 minutes’

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We all want our skin to be clean, clear, smooth and hydrated. That’s why cleansing balms are so popular on TikTok. Well, more specifically, that’s why the JUNO & Co. Clean 10 Cleansing Balm has gone viral and become an Amazon best-seller. It melts away makeup — even stubborn waterproof mascara and SPF — and keeps skin moisturized so you’re left with a soft, dewy glow.

JUNO & Co. Clean 10 Cleansing Balm, $14.99 (Orig. $19.99)

If you’ve never used one before, cleansing balm is essentially an oil-based makeup remover. It starts off as a solid balm, but as you warm it up in your hands and on your face, it turns into a silky oil that won’t strip the skin of its natural oils. According to the product description, its cleansing balm only contains 10 ingredients, but Japanese Barley Magic is the star. It’s a good source of vitamins and antioxidants to help regulate the skin’s melanin production and brighten and reduce dark sports.

If you have sensitive or acne-prone skin, you may think cleansing balms sound like a pore-clogging nightmare, but they’re quite the opposite. The oil in the balm bonds to the oils and dirt in your skin to extract them without stripping your skin of all the good bacteria. The key is to massage the balm into dry skin, then rinse it off with warm water. Using warm water is important. Cold water will make it harden, making it more difficult to rinse off. In turn, this could leave your skin with an oily film and cause breakouts.

“This is the best stuff ever!!!” wrote one Amazon reviewer. “It works like magic to remove primer, foundation, concealer, powder, blush, contour, lipstick and waterproof mascara all sealed in with urban decay setting spray. I have very oily, very bad acne prone skin, as well as being allergic to a lot of skin creams and things, and I had nothing but great results.”

You can use a cleansing balm on its own to replace your traditional facial cleanser. However, you can also use it in a two-step face-washing process, also called double cleansing. Here, you’d use the cleansing balm to remove your makeup, rinse it off, then wash your face with a gentle cleanser. This is especially good for acne-prone skin because it removes all excess dirt and sebum, and you can still prevent or treat spots with a salicylic acid cleanser.

The JUNE & Co. Clean 10 Cleansing Balm is regularly $19.99 on Amazon, but it’s currently on sale for $14.99. More than 10,000 shoppers rave about it in the reviews, too.

“This removes makeup sooo quick and easy and leaves skin dewy and moisturized but not greasy,” confirmed one reviewer.

So if soft, dewy skin is the goal, this popular cleansing balm is worth trying.

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