This holiday season, Nara and Lucky Blue Smith are bringing a touch of family warmth to the SKIMS brand as they and their three eldest children take center stage in the company’s latest campaign.

The modeling couple, known for their striking looks and stylish presence, have made their debut appearance in the SKIMS holiday collection campaign. On Thursday, November 6, SKIMS unveiled a series of festive photographs showcasing the couple with their daughters, Rumble Honey and Whimsy Lou, and their son, Slim Easy, as they embrace the brand’s cozy new holiday line.

The campaign features the family in a welcoming, Christmas-themed kitchen setting, wearing matching plaid pajamas from SKIMS. One playful set of images captures the children joyfully running around a Christmas tree, trying on oversized fuzzy slippers, and sharing laughter in a delightful whirlwind of activity—an authentic glimpse into the spirited energy a family can bring to a photo shoot. In contrast, other photos offer a more intimate view, with Nara and Lucky sharing a serene moment on the couch, holding their children close.

Recently, the couple welcomed their fourth child, daughter Fawnie Golden, in September. They shared insights with W Magazine about the experience of integrating their children into their professional lives for the first time.

“It was hectic trying to get them to focus because they are kids and they want to run around,” Lucky candidly shared.

“But then they were also calm in some situations. Shooting with our kids, we don’t wanna show their faces. That’s where it’s the hardest because you’ll be set up in a great shot, but then one of the kids would look at the camera.”

Nara agreed, laughing at the challenges of managing three little models on set. “And it’s three to wrangle, so it’s not just one,” she said. “You have to make sure that they’re turned in a specific way.”

Lucky added that their oldest daughter had no trouble embracing the spotlight. “I didn’t give them any pointers or anything like that. Rumble is funny because she’ll wanna pose for the camera and it’s like, ‘No, no honey, look this way.’”

For Rumble, the campaign was a dream come true. “They got really excited when we told them,” Nara said. “Rumble is just a girl’s girl, so she was in hair and makeup even though you wouldn’t see her face. But she got so excited about it. Just having them there and having them see what we do, they loved it and kept talking about it.”

Both parents, who met through modeling and have built thriving careers in fashion, said the experience felt full-circle. “It was interesting because this is our world that we’re bringing them into,” Lucky shared. “We’ve shot with Rumble years ago, but she was a baby. This was the first time bringing all the kids [and] them being a little older.”

Photo Credit: SKIMS Instagram