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In addition to directing “It Ends with Us,” Justin Baldoni is also starring in it as Ryle Kincaid. Baldoni began his career in the mid-2000s with appearances on multiple popular network TV series and soap operas. He eventually became well-known for his performance as conflicted playboy and hotel owner Rafael Solano on The CW’s “Jane the Virgin,” which featured him as a series regular throughout all five seasons. Following the show’s conclusion, he stepped away from acting and began to work steadily as a film director, helming the hit 2019 romantic drama “Five Feet Apart,” and the 2020 Disney+ musical biopic “Clouds.” “It Ends with Us” will be Baldoni’s third film as a director, and will also mark his return to acting.
The main role of Lily Bloom, meanwhile, will be brought to life by an actress who needs no introduction: Blake Lively. The film will add another step to Lively’s sterling post-“Gossip Girl” career as a film actress, which has included such critical and commercial successes as “A Simple Favor,” “The Shallows,” and “The Age of Adaline.” In recent years, Lively has also ventured into filmmaking, helming the music video for Taylor Swift’s “I Bet You Think About Me” and signing on to direct a feature film adaptation of the Bryan Lee O’Malley graphic novel “Seconds” (via Variety).
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As of now, there’s no word on who will be playing Atlas Corrigan, but it shouldn’t be long until a name emerges.