In an interview with TODAY, Maya Rudolph expressed excitement when discussing her new role as M&M’s spokesperson. While the circumstances leading up to her hiring were not discussed, Rudolph told the daytime show she’s always enjoyed the candy-coated chocolates, saying, “I’m thrilled to be working with M&M’s. I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign.”
Rudolph’s tenure as M&M’s ambassador will be short-lived. A spokesperson for the candy company confirmed to The New York Times that the “spokescandies” will return in the M&M’s Super Bowl commercial, which will reveal their finalized appearances and let fans of the brand know what the anthropomorphic hard-shell chocolates have been up to, for anyone who cares to keep up to date with the lore of M&M’s corporate candy mascots. According to Rudolph during her TODAY interview, the ad spot will be full of fun moments that make her feel like a kid again. “It’s a very fun pairing,” the actor said. “I think little Maya would be thrilled to get to work with M&M’s.”