Who Is The Actor In Sam Adams' 'Your Cousin's Brighter Boston' Super Bowl 2023 Commercial?


If you’ve yet to see the “Your Cousin From Boston” ads, they find the titular cousin playing a buffoonish Bostonite who leans endearingly into every stereotype folks might have about those from the New England metropolis. Given that Samuel Adams is a born-and-bred Boston company, it’s safe to assume they might have some particular insight into such matters. Ditto for the actor behind the titular goofball, whose real name is Gregory Hoyt. Though according to a recent NBC10 piece, Hoyt hails from Amesbury, Massachusetts, and not from Boston proper. 

As Hoyt’s parents noted during that interview, his penchant for comedy was born on the stages of the Amesbury theater scene. Hoyt’s mother Patty even notes of his first stage appearance, “He just broke the audience up so much, I think he learned the power of comedy, and the power of laughter.” Through his several “Your Cousin From Boston” appearances, Hoyt’s comedic prowess has been well on display.

Regarding the latest chapter of “Your Cousin From Boston,” the Super Bowl spot finds him pondering the sunnier side of the city while purchasing a case of Sam Adams’ “Remastered” flagship brew. That vision is something else, to say the least. It includes appearances from a few famous faces, including Boston Celtics legend Kevin Garnett, who has hilariously written a book on the virtues of not talking trash. As for Hoyt, he continues to earn notoriety for the ads, building on an impressive resume that fronts supporting roles in “Heroes,” “Heart of Dixie,” Leonardo DiCaprio’s “J. Edgar,” The Rock’s “Rampage,” and Mike Myers’ recent Netflix vehicle, “The Pentaverate.”  

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