Share and Follow
96
<!–
*{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0}#converted-body .list_block ol,#converted-body .list_block ul,.body [class~=x_list_block] ol,.body [class~=x_list_block] ul,u+.body .list_block ol,u+.body .list_block ul{padding-left:20px} @media (max-width:620px){.desktop_hide table.icons-outer{display:inline-table!important}.image_block div.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}.reverse{display:table;width:100%}.reverse .column.first{display:table-footer-group!important}.reverse .column.last{display:table-header-group!important}.row-11 td.column.first .border,.row-7 td.column.first .border,.row-9 td.column.first .border{padding:5px 5px 15px 25px}.row-11 td.column.last .border,.row-13 td.column.last .border,.row-7 td.column.last .border,.row-9 td.column.last .border{padding:5px 20px 25px 5px}.row-13 td.column.first .border{padding:5px 5px 15px 25px;border-bottom:15px solid transparent}}
sup, sub { font-size: 100% !important; } sup { mso-text-raise:10% } sub { mso-text-raise:-10% }
{beacon}
Cracker Barrel stock dives
|
Cracker Barrel is facing backlash and becoming a point of partisan conflict as the chain tries to meet modern times.
|
The Southern-style restaurant announced Wednesday that it is changing its logo — removing the old man and carefully sketched barrel, as well as the whipping “K” flourish over the restaurant’s name.
“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed,” the company’s chief marketing officer, Sarah Moore, said in a statement.
Customers and social media users had a different response, however. Some on social media contemplated the sterile aesthetic of the newly remodeled Cracker Barrel dining rooms, even though the eateries aren’t home-sprung businesses.
The company also saw its shares dip 10 percent amid the rollout Thursday.
Other fast-casual chains have joined in on the ribbing, including Steak n’ Shake, which embodies its own 1950s aesthetic.
The name “Cracker Barrel” was initially derived as an homage to people in the South who gathered to play cards and other table games around barrels, which were used to transport items that could be crushed in delivery, like edible crackers.
“Cracker” has also been used as a derogatory euphemism for white people, creating fodder for a younger generation as Cracker Barrel faces its new hurdles.
The Hill’s Elizabeth Crisp has more here.
|
Welcome to The Hill’s Business & Economy newsletter, I’m Aris Folley — covering the intersection of Wall Street and Pennsylvania Avenue.
|
Did someone forward you this newsletter? Subscribe here.
|
|
|
Key business and economic news with implications this week and beyond:
|
|
|
Who is Bill Pulte, the housing director going after Trump’s enemies?
|
|
|
President Trump has been using the bully pulpit of his presidency to go after the Federal Reserve with a vengeance, and Federal Housing Finance Agency (FHFA) chief William Pulte has acted as his megaphone-in-chief throughout his pressure campaign.
|
|
|
|
Vance bashes CBO report on Trump bill fueling inequality: ‘Very atrocious’
|
|
|
Vice President Vance bashed the Congressional Budget Office (CBO) on Thursday over a recent analysis that showed President Trump’s “big, beautiful bill” will make the poorest Americans even poorer, while benefiting the highest earners.
|
|
|
|
Montana Republicans call for 50 percent tariff on Russian palladium imports
|
|
|
The Montana congressional delegation is urging President Trump to introduce a 50 percent tariff on Russian palladium imports, after a multinational mining group with a presence in the state submitted a similar request earlier this month.
|
|
|
|
Paul Krugman: Trump administration ‘about to ICE the economy’ with immigration crackdown
|
|
|
Nobel laureate Paul Krugman said in a Wednesday Substack post that the Trump administration is “about to ICE the economy” with its immigration crackdown.
|
|
|
|
Upcoming news themes and events we’re watching:
|
-
Federal Reserve Chair Jerome Powell will speak tomorrow on the economic outlook at the 2025 Jackson Hole Economic Policy at 10 am E.T.
|
|
|
Branch out with more stories from the day:
|
Musk’s X reaches tentative settlement with former Twitter workers in $500 million lawsuit
|
SAN FRANCISCO (AP) — Elon Musk’s X has reached a tentative settlement with former employees …
|
|
|
Business and economic news we’ve flagged from other outlets:
|
-
S&P 500 posts fifth losing day ahead of Powell speech, Dow drops 150 points (CNBC)
-
Cracker Barrel loses almost $200 million in value as stock plunges after new logo release (CBS News)
-
Powerball jackpot climbs to estimated $700 million (CNN)
|
|
|
Opinions related to business and economic issues submitted to The Hill:
|
-
Trump’s child care win is no victory for American families
- The ‘big beautiful bill’s’ smart tax reform will grow wealth in every zip code
|
|
|
|
You’re all caught up. See you tomorrow!
|
|
|
|
Share and Follow
