Fans of Manchester United now have the unique opportunity to wear some of the club’s most iconic moments, thanks to an innovative partnership between designer Hattie Crowther and the fan-focused platform UtdCultur.
The capsule, titled ‘Culture, Not Clout’, takes three unforgettable moments from United’s history and embeds them into hand-crafted shirts.
One of the standout pieces commemorates Amad Diallo’s thrilling FA Cup goal against Liverpool in 2024, with his celebratory moment artistically emblazoned on a replica of the 2022/23 away jersey.
Also featured is Wayne Rooney’s unforgettable overhead kick against Manchester City in 2011—a goal etched into Premier League history—depicted on the 2015/16 home shirt. Additionally, Ole Gunnar Solskjær’s triumphant 1999 treble-winning goal, complete with his iconic knee slide, is artfully integrated into a 2012/13 home kit.
Each shirt has been carefully reconstructed from authentic United jerseys, with small details added to capture the spirit of the moment. One features the tongue-in-cheek phrase “A toe poke? Treble.” inside the collar, a nod to Solskjær’s legacy.
Crowther, already known for transforming football shirts into unique fashion pieces, and UtdCultur, a platform dedicated to the heart of United fandom, describe the shirts as a way to “wear the memories that made us.”
That they certainly do.
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