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In 2024, global sportswear brand ANTA introduced the revolutionary midsole technology called PG7, which raised the bar for cushioning with a Peak Gravity (PG) value of 7.8. Peak Gravity is a measure used by experts to evaluate cushion performance, where a lower PG value indicates better cushioning. ANTA has continued to innovate by lowering the PG value to 7.6 this year, setting a new standard for impact absorption and offering improved cushioning, comfort, and stability in their performance footwear.
“PG7 Cushion Evolution” Global Relay Run Hits 12 Global Cities
As part of their latest development, ANTA unveiled the upgraded Travel Step 2 running shoes equipped with PG7 midsole technology. To showcase this advancement, they organized the global relay run called “PG7 CUSHION EVOLUTION” in various cities worldwide, including Shanghai, Addis Ababa, Hanoi, Dubai, Kuala Lumpur, Bangkok, Manila, San Francisco, Chicago, Boston, New York, and Los Angeles.
The relay run commenced in Shanghai on April 12, featuring two interactive experiments that highlighted the impact-absorbing capabilities of PG7. In one experiment, raw eggs dropped from a height of 3 feet remained intact on PG7 material, whereas the same eggs cracked when dropped on standard EVA foam. In another demonstration, a smartphone screen protected by PG7 material endured repeated strikes from a 30-pound hammer, showcasing the durability and resilience of the technology.
The “PG7 Cushion Evolution” relay moved onto Chicago, San Francisco and other iconic running cities throughout April. In Boston, during the prestigious Boston Marathon, ANTA welcomed global runners to experience the PG7 cushioning and ANTA Challenge Series professional racing shoes. The momentum continued in Brooklyn, NY, where ANTA partnered with the Midnight Runners club to host an open community run, bridging cultures through a shared passion for running.
Upgraded PG7 Tech & Travel Step 2: Greater Cushioning, Wider Fit, Better Grip
A seemingly small drop from 7.8 to 7.6 results in a significant improvement in cushioning performance. The upgraded PG7 midsole disperses impact more efficiently and delivers even more exceptional energy return. Featuring an enhanced “wide toe box” design, the shoes offer a more comfortable fit for a wider range of foot shapes. An improved A-Grip rubber outsole delivers better traction with a wider profile, while the asymmetric 3D-structured heel stabilizer improves landing stability through ergonomic support.
Wherever a runner’s stride can reach, ANTA aspires to go. “Our goal with PG7 is simple: Put the right shoe on every runner’s feet,” says Samuel Tsui, CEO of ANTA Brand.
PG7 connects runners to the ground they traverse. From its inception to its upgrade, PG7 reflects ANTA’s commitment to making high-performance technology accessible to everyday runners and inspiring exploration beyond limits.