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Modelo Especial has now dethroned Bud Light as the top-selling beer in America after years of the longtime industry leader being in the top spot.
In the four weeks ending May 28, Modelo Especial store sales surpassed $333 million, a 15.6 percent rise on the same period last year.
The company beat out Bud Light’s $297 million – a 22.8 percent fall compared to last year’s period.
Bud Light’s parent company Anheuser-Busch has seen profits plummet $27 billion following a disastrous team-up with transgender influencer Dylan Mulvaney.
CEO of Constellation, who owns Modelo Especial, Bill Newlands said that the jump had happened ‘quicker than they anticipated’.
In the four weeks ending May 28, Modelo Especial store sales topped $333 million, a 15.6 percent rise on the same period last year
Bud Light’s parent company Anheuser-Busch has seen profits plummet $27 billion following a disastrous team-up with transgender influencer Dylan Mulvaney
He told Newsweek: ‘We thought that would take a little longer. We’ve been very fortunate that, that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.’
Both Bud Light and Modelo are owned by Anheuser-Busch’s parent company AB InBev.
But as part of an anti-trust settlement, US sales of Modelo are controlled by rival Constellation Group and do not count as part of AB InBev’s global volumes.
Anheuser-Busch and Constellation did not immediately respond to a request for comment from DailyMail.com.
According to consultancy firm Bumps Williams Consulting, Modelo Especial sales were $341.9 million in the week ending May 27, compared with Bud Light sales of about $298.6 million.
However longer-term trends show that Bud Light remains the top-selling beer in the US this year so far, according to NielsenIQ.
Data shows that Bud Light sales have 9.1 percent of the total market in 2023, while Modelo has 8 percent – a gap of several hundred million dollars.
Experts previously warned that Modelo would topple Bud Light for the title, with sales week ending May 20 plunging 25.7 percent for Bud Light and soaring 9.2 percent for their rival.
Mulvaney worked with Bud Light in April as part of their March Madness campaign and was gifted a can of the light beer with her face on it – which sparked outrage
Both Bud Light and Modelo are owned by Anheuser-Busch’s parent company AB InBev. But as part of an anti-trust settlement, US sales of Modelo are controlled by rival Constellation Group and do not count as part of AB InBev’s global volumes
It comes after reports confirmed that sales of Bud Light dropped 23.9 percent for the week ending May 27 compared to the same time last year – though that was a slight improvement from last week when sales were down 25.7 percent.
Bud Light also lost nearly 28 percent in year-on-year volume for the week ending May 27.
Anheuser-Busch’s other flagship beer, Budweiser, also recorded a drop of 8.5 percent, while Natural Light and Stella Artois saw a 1.5 percent to three percent drop, according to Newsweek.
Meanwhile, the company’s other top competitors saw an increase in sales as beer drinkers switched brands.
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Coors Light went up 26.3 percent, while Miller Lite went up 23.1 percent and Yuengling saw the biggest increase at 36.3 percent.
There are signs the ‘bottom has been hit’ for Bud Light and the company could see a ‘turn-around in performance,’ according to Bumps Williams Consulting’s monthly industry report.
Anheuser-Busch said earlier this month it would triple its marketing spending in the US this summer as it tries to boost ailing sales.
The marketing decision appears to be one of the worst in American history to come from an advertising backlash.
Dylan Mulvaney, 26, opened up in a new interview with ‘them’ magazine, saying she prefers not to name her critics ‘because it gives them the satisfaction of believing they’re on my mind’
The decision to work with Mulvaney has cost Bud Light’s owners Anheuser-Busch $27 billion in market capitalization with sales down up to 25.7
It comes after Mulvaney, 26, finally broke her silence on the backlash, telling them magazine she prefers not to name her critics ‘because it gives them the satisfaction of believing they’re on my mind.’
‘It shows my followers that I’m standing up for myself, but also pushes that their narrative is loud enough to matter,’ she added.
Mulvaney worked with the brewing giant in April as part of their March Madness campaign and was gifted a can of the light beer an image off her face.
The move immediately sparked outrage and when Kid Rock opened fire on cans of Bud Light while wearing a MAGA hat a boycott began.
Speaking openly about the controversy for the first time, Mulvaney said: ‘No matter your gender, people will project things onto you about who you’re supposed to be. And I think we equally have to tell people our actual purpose.
‘I think so much of my purpose could be elevating others’ voices. Right now, the headlines call me ‘TikTok Trans Activist Dylan Mulvaney.’ I want to be ‘Actress Dylan Mulvaney.’ I want to be ‘Comedian Dylan Mulvaney.’
Mulvaney was also given an ‘internet influence’ gong in ‘them’ magazine’s 2023 Now Awards – which described her as a ‘role model for a rising generation’
The 26-year-old said she wants to be known as ‘actress Dylan Mulvaney’ or ‘comedian Dylan Mulvaney’ instead of just a TikTok trans activist
‘I never expected to have people following me, or experience such negative media attention. I walk into a room and I never know if somebody is going to really love me or really hate me.’
Mulvaney said she had no regrets about chronicling her transition for the whole world to see or her Bud Light post but is considering turning down a notch.
‘I don’t regret any of the things that I’ve posted, but I want to make sure that my transition is for me now,’ she told them.
‘It’s kind of like redefining a relationship — when it gets too personal, or too hands-on, it can be hard to scale back. I
‘I’m hoping that the people that do love me will be ready when I start doing things that aren’t just me trauma-unloading onto a camera.’
Mulvaney also claimed in the interview and on a post on Instagram that she is in her ‘author era’ – appearing to tease a potential book, adding ‘I’ve been doing a lot of typing in my backyard.’
