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Twitter loses its SECOND safety exec within two days: Head of brand safety and ad quality leaves Elon Musk’s company – a day after platform’s Head of Trust’s shock resignation
- Twitter’s head of brand safety and ad quality A.J. Brown resigned on Friday
- It comes a day after the head of trust and safety, Ella Irwin, also quit
- It also follows a controversy on the platform surrounding a conservative film
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Twitter has reportedly lost a second safety and advertising executive in just 24 hours.
The company’s head of brand safety and ad quality, A.J. Brown, has resigned – just a day after the head of trust and safety, Ella Irwin, also quit, according to the Wall Street Journal.
Both the departures come after a controversy on the platform over restrictions on the Daily Wire’s ‘What is a Woman?’ documentary, which sees one of the right-wing outlet’s columnists, Matt Walsh, question the transgender movement.
Irwin, who resigned on Thursday, was in charge of content-moderation decisions.
It’s unclear if the exits had anything to do with Musk’s overwriting of a decision taken by Twitter execs regarding the Daily Wire’s documentary.
Elon Musk’s Twitter has lost two top safety and advertising execs in just 24 hours
The company’s head of brand safety and ad quality, A.J. Brown, has resigned – just a day after the head of trust and safety, Ella Irwin (pictured), also quit
On Thursday, Daily Wire CEO Jeremy Boreing claimed Twitter representatives had told him the platform would ‘no longer provide us any support and would actually limit the reach of the film and label it as ‘hateful conduct’ because of ‘misgendering.’
Musk replied to several complaints regarding the censorship, saying it was a mistake by employees and the issue would be fixed on Friday. Indeed, Twitter users could share the documentary by Friday, like Musk himself did.
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Twitter has suffered a massive loss of adverting revenue following Elon Musk’s $44 billion takeover last year.
Brown was the top executive working assuring advertisers they should trust Twitter to host their ad content.
NBCUniversal’s former ad-sales chief Linda Yaccarino was recently named as Twitters incoming CEO, but has not yet started on the job.
On May 12, Musk announced that Yaccarino ‘will focus primarily on business operations, while I focus on product design & new technology.’
Twitter’s revenue mostly comes from advertising – in 2021, it accounted for 90 percent of revenue.
In January, the company suffered a 40 percent drop in revenue since 2022, as more than 500 advertisers pause spending on the microblogging site.
A recent valuation from Fidelity of its stake in the social-media giant showed that the company has hemorrhaged value as their piece – $20 million in October – now sits at just $6.55 million.
In January, a Fidelity report indicated that the value was plummeting and had decreased to $7.8 million following a massive drop in November as well.
Musk has repeatedly acknowledged that he overpaid for Twitter when he bought it in October for a whopping $44 billion.
In late March, Musk stated he believed Twitter is worth ‘less than half’ of what it cost him to buy it in the fall.
In a company-wide email, he said the social media giant lost so much money since his initial purchase that it was valued at just $20 billion.
