Gwyneth Paltrow looks effortlessly stylish as she models two contrasting striped sweaters
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Gwyneth Paltrow looked effortlessly stunning in a new post shared by her brand Goop on Saturday.

The 50-year-old actress wore a black-and-white striped sweater as a dress and another one in contrast tied across her chest for a layer of interest to promote her newest drop for goop.

In the newly shared snaps, the Academy Award winner – whose 18-year-old daughter Apple recently gave a rare interview naming the 90s as her fashion inspiration when her mother was at peak movie star fame – modeled the knit sweater and hoodie hybrid.

Modeling her brand: Gwyneth Paltrow, 50, looked effortlessly stunning in a new post shared by her brand goop on Saturday

The caption of the snap read: ‘Somewhere between a hoodie and a nautical knit. Say hello to our newest G. Label by goop sweater—it’s the styling lever to pull when you want to be comfortable without sacrificing style.’

The goop founder wore her usual blonde tresses in a sleek and straight hairstyle in the two snapshots in front of a simple studio background.

The mother-of-two opted for a light makeup look featuring a taupe eyeshadow look and a mauve lip.

Black and white: The actress wore a black-and-white striped sweater as a dress and another one in contrast tied across her chest for a layer of interest to promote her newest drop for goop

Black and white: The actress wore a black-and-white striped sweater as a dress and another one in contrast tied across her chest for a layer of interest to promote her newest drop for goop

Black and white: The actress wore a black-and-white striped sweater as a dress and another one in contrast tied across her chest for a layer of interest to promote her newest drop for goop

For accessories, the Iron Man alum wore gold statement rings on her fingers and nothing else.

Gwyneth launched her wellness and lifestyle brand in September of 2008.

Her company goop initially started out as a weekly email newsletter that grew to the success it has become today. 

Actress-to-businesswoman: Gwyneth launched her wellness and lifestyle brand in September of 2008

Actress-to-businesswoman: Gwyneth launched her wellness and lifestyle brand in September of 2008

Actress-to-businesswoman: Gwyneth launched her wellness and lifestyle brand in September of 2008

At the launch of her G. Label Core Collection clothing line in 2020, Gwyneth’s doppelgänger daughter Apple – one of two children she shares with her ex-husband Chris Martin – modeled the designs.

Apple – who has a younger brother named Moses, 16, from the same famous parents – wore the pieces her mother called ‘cool and elegant’.

Earlier this week, Apple made her Paris Fashion Week debut while sitting front row at the Chanel Haute Couture Spring/Summer 2023 show.

Her mini-me: At the launch of her G. Label Core Collection clothing line in 2020, Gwyneth's doppelgänger daughter Apple - one of two children she shares with her ex-husband Chris Martin - modeled the designs

Her mini-me: At the launch of her G. Label Core Collection clothing line in 2020, Gwyneth's doppelgänger daughter Apple - one of two children she shares with her ex-husband Chris Martin - modeled the designs

Her mini-me: At the launch of her G. Label Core Collection clothing line in 2020, Gwyneth’s doppelgänger daughter Apple – one of two children she shares with her ex-husband Chris Martin – modeled the designs

She also spoke to Vogue – which her mother has graced the cover of numerous times – and said her style is ‘a mix of classic ’90s and cool grandpa.’

‘The most important thing for me is feeling like my genuine self when wearing an outfit; I’m aiming for a mix of classic ’90s and cool grandpa,’ the college student said.

‘My favorite part of the look was the combination of the loafers and the minidress,’ she said. ‘It’s something that felt very true to my own style.’

Mother-of-two: Apple - who has a younger brother named Moses, 16, from the same famous parents - had worn the pieces from the original launch that her mother called 'cool and elegant'

Mother-of-two: Apple - who has a younger brother named Moses, 16, from the same famous parents - had worn the pieces from the original launch that her mother called 'cool and elegant'

Mother-of-two: Apple – who has a younger brother named Moses, 16, from the same famous parents – had worn the pieces from the original launch that her mother called ‘cool and elegant’

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