Jeremy Clarkson has opened up about his growing concern about losing money, as new research has emerged suggesting that youngsters are changing their drinking habits.

The ex-Top Gear star, 63, owns a lager company called Hawkstone, which uses ingredients grown on his very own Diddly Squat farm.

It has proven to be immensely popular and was voted the best-selling lager on Amazon.

However, the star is fearful due to new statistics showing that a third of people between 18-25 refuse to drink alcohol.

Speaking as someone who owns a brewery, the former BBC presenter said he has found it “worrying”.

This has forced Jeremy to reconsider his business plan to ensure it is a profitable enterprise.

Jeremy has admitted that he feels young people’s mentality towards drinking has significantly shifted due to a number of factors.

He feels the depiction of drinking in modern-day TV and film, as well as social media, has created this change.

The entrepreneur feels that youngsters are “relentless” as they flood social media with wellness accounts and a focus on health rather than partying or enjoying alcohol.

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In his Sunday Times column, he said: “One of the reasons the Italians don’t drink very much is that they consider losing control to be ugly,” Clarkson quipped.

“And I think there’s some of that going on with today’s twentysomethings.”

He added: “You need to be sharp and in control of your faculties when you’re permanently in a social minefield.

“One wrong pronoun or the slightest whiff of cultural appropriation and you’re in the waste basket with JK Rowling.”

Emphasising his fear for his own profits, he admitted: “So it’s now cool to be healthy and mentally sharp, and that’s a good thing, I suppose. But, speaking as someone who owns a brewery, I also find it a bit worrying.”

Moving in line with the new research, Jeremy has taken the drastic step to try and brew alcohol-free beer in order to ensure Hawkstone is profitable.

According to the Guardian, back in July Tesco supermarket said sales of no and low alcohol rages were up 25% higher than the previous June – proving there is a demand in the market.

Talking of his new range which launches in January he said: “It means that if my Hawkstone brewery wants to remain in rude health, we need to stop developing beers that can blow your head clean off and stick our foot in the low-alcohol lake.”