X, FORMERLY Twitter, has sued Media Matters after the organization published a report claiming that the messaging platform had posts about Nazism appearing next to ads for big companies.

CEO Elon Musk filed the lawsuit on Monday, claiming Media Matters manipulated data they exposed in their report.

The lawsuit, filed in a U.S. District Court in Texas, claimed that Media Matters “manipulated” X by using accounts that exclusively followed major brands, and “resorted to endlessly scrolling and refreshing” the feed until ads were found next to extremist posts.

Musk also claimed in the lawsuit that Media Matters misrepresented the user experience on X “with the intention of harming X and its business.”

Media Matters published its report on the alleged pro-Nazism posts on X on November 16.

That same day, Musk posted to the platform calling an antisemitic post “the actual truth.”

Musk shared his response after an X user claimed Jews “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” 

In his response, Musk also criticized the Anti-Defamation League, an organization that fights hatred aimed at Jewish people.

“The ADL unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel. This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat,” Musk wrote on X.

The X CEO has been slammed for the comments in the days since.

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Musk had shared on X on Saturday that he would be filing a “thermonuclear” lawsuit against Media Matters and others “who colluded in this fraudulent attack on our company.”

Also on Saturday, X issued a statement on its website regarding the situation with Media Matters.

“Despite our clear and consistent position, X has seen a number of attacks from activist groups like Media Matters and legacy media outlets who seek to undermine freedom of expression on our platform because they perceive it as a threat to their ideological narrative and those of their financial supporters,” the statement read in part.

“These groups try to use their influence to attack our revenue streams by deceiving advertisers on X.”

REVENUE DECLINING

Meanwhile, in the 13 or so months since Musk purchased Twitter for $44 billion, a steady stream of advertisers has stopped using the platform for ads.

Apple, Disney, IBM, and Comcast are some of the latest companies to pause or pull ads in the last week as the fallout from Musk’s antisemitic comments continues.

Warner Bros. and Lionsgate have also pulled spending on the platform, according to CBS News.

In a statement to the outlet, Lionsgate said it “has suspended advertising on X because of Elon Musk’s recent antisemitic tweets.”

In September, advertising on the platform fell by 60%, according to Bloomberg News reporter Aisha Counts, per CBS News.

Musk had previously said in July that X’s ad revenue had fallen by 50%.

The U.S. Sun has reached out to Media Matters for comment.