Lili Gold is not as well-known as her husband, Les Gold, the famous personality from TruTV’s “Hardcore Pawn,” but her impact on American Jewelry & Loan, one of Detroit’s largest pawn shops, is undeniable. Despite her minimal presence on the show, Lili has played a crucial role behind the scenes in establishing a prominent pawnshop in the United States. She exemplifies success as a businesswoman, a supportive spouse, and a devoted mother.

Profile summary

Who is Lili Gold?

Born on June 20, 1950, in Los Angeles, Lili Gold is recognized for her partnership with Les Gold in both life and business. As a Gemini, Lili has gracefully tackled the challenges of the pawnshop industry alongside her husband. With over forty years of marriage, Lili and Les have demonstrated a solid bond both personally and professionally.

Early Life and Marriage

Lili’s narrative commences in Los Angeles, her birthplace, before she relocated to Detroit, Michigan, the city that would set the stage for her family’s achievements. While information about her early years is limited, Lili’s life took a significant turn when she wed Les Gold in 1975 in Detroit. Together, they have not only raised a family but also established a business empire that has become integral to the Detroit community.

Lili Gold Career

In 1978, Lili and Les established American Jewelry & Loan, marking the beginning of a venture that would grow to become one of the most recognized pawn shops globally.

The business’s success is a family affair, with their children, Ashley and Seth, stepping into roles as co-owners, ensuring the legacy of American Jewelry & Loan continues. Lili, while not as prominently featured on “Hardcore Pawn” as her husband and children, remains a pivotal figure in the shop’s operations and success.

While Les Gold might be the face of American Jewelry & Loan, Lili Gold’s role in the business is just as crucial. Co-owning the pawn shop since its establishment in 1978, Lili has been instrumental in its growth and success. The shop, initially located at the Green Eight Shopping Centre in Oak Park before moving to Detroit, has expanded under their stewardship to include several locations across Michigan.

Family Life

Lili and Les’s partnership has stood the test of time, spanning nearly five decades. Their children, Ashley and Seth, not only followed in their footsteps into the family business but also became stars in their own right on Hardcore Pawn. Lili’s influence is evident in her children’s dedication to the business, with Seth originally aspiring to be a doctor before choosing to join the pawn shop, indicating the strong familial bond and commitment to their legacy.

FAQs

How Old is Lili Gold? As of April 2024, Lili Gold is 73 years old.

Where is Lili Gold from? Lili was born in Los Angeles, California, but has made Detroit, Michigan, her home, where she has contributed significantly to the local community through her business.

What Does Lili Gold Do? Lili Gold is a co-owner and business operator of American Jewelry & Loan, the family’s pawn shop. Her business acumen and dedication have been crucial to its success.

Who are Lili Gold’s Children? Lili and Les Gold are proud parents to two children, Ashley and Seth Gold.

Is Lili Gold Still Married to Les Gold? Yes, Lili and Les Gold have enjoyed nearly five decades of marriage.

What is Lili Gold’s net worth? She has an estimated net worth of $1.5 million.

Is Lili Gold featured in “Hardcore Pawn”? While primarily behind the scenes, Lili Gold does make rare appearances on the show, offering viewers a glimpse into the matriarchal figure behind the Gold family.

How tall is Lili Gold? Lili Gold stands at 5 feet 7 inches.