Illinois Athletics debuts ILL-IPA, Oskee Light this football season through NIL collective
Share and Follow


CHAMPAIGN, Ill. (WCIA) — New alcoholic beverages are coming to Illinois sporting events this athletic year.

The ICON Collective, Illinois’ NIL coalition, announced that it is partnering with DESTIHL Brewery in Normal, founded by U of I alumni, to produce two beers — ILL-IPA and Oskee Light, a premium light lager. The beers will make their debut at the football team’s season opener next week.

The beers will be available for sale throughout the football season and during basketball season at State Farm Center. In addition, ILL-IPA and Oskee Light will be available in early September at select bars, restaurants and retail stores in the Champaign-Urbana area.

“As we enter year four of NIL, we continue to look for innovative ways to engage our fans and increase financial support for Fighting Illini student-athletes,” said ICON President and CEO Kathleen Knight. “We are pleased to partner with DESTIHL, an award-winning local brewer with ties to the University of Illinois, and to offer these festive Illini-themed beverages on gameday and beyond.”

Through a sponsorship agreement with Fighting Illini Sports Properties, DESTIHL will become a Proud Partner of University of Illinois Athletics.

“We are proud to support Fighting Illini student-athletes and ICON through the creation and sale of ILL-IPA and Oskee Light,” said Matt Potts, DESTIHL founder and CEO. “Orange and Blue runs deep through our family, with myself, my wife Lyn, and our two oldest children all being graduates of Illinois, along with extended family. It’s a tremendous honor to apply our years of craft brewing to come full circle with this project for our fellow Illini fans and to enjoy these amazing beers together while rallying to support and cheer our Illini on to victory.”

ICON will receive a portion of revenue generated by the beers’ sale, which will be used to arrange for community service activity attended by Fighting Illini athletes through NIL deals.

Share and Follow
You May Also Like

Ayissi combines African heritage and Parisian expertise with striking floral designs in autumn couture presentation

PARIS – Beneath an opulent chandelier in a sunlit salon, Imane Ayissi’s…

Discover the organization behind the new buses for the homeless in Orlando.

VERO BEACH, Fla. – A pair of buses is about to roll…

Australian Woman Convicted of Triple Murder for Poisoning Family with Beef Wellington

MELBOURNE, Australia (AP) — Australian woman, Erin Patterson, was found guilty Monday…

How to prepare for a hurricane, as forecasters expect a busy 2025 storm season

Video above: NOAA budget cuts may shutter critical hurricane research and operations…

“Reevaluating Flash Flood Emergency Response: A University of Illinois Professor Reveals They are the Deadliest Natural Disaster Worldwide”

URBANA, Ill. (WCIA) — It’s been three days and flash floods are…

Pamplona kicks off annual San Fermín festival with famous bull run

PAMPLONA – Thousands of daredevils ran, skidded and tumbled out of the…

Chuck E. Cheese introduces arcades geared towards grown-ups in 8 different states.

(NEXSTAR) – Too old to throw your next birthday party at a…

Cierra Ortega leaves ‘Love Island USA’ villa due to controversy surrounding resurfaced racial slur posts

LOS ANGELES – Cierra Ortega, a contestant of this summer’s “Love Island…