Fans believe Naomi Campbell and Law Roach were shading Rihanna with their new video about being “demure” while wearing designer clothes at fashion shows.

On Saturday, the celebrity stylist and the supermodel posted a video on Instagram of themselves together, partaking in the viral “demure” trend that has taken over social media.

“We don’t go to the shows like the other girls. We don’t come with our ta-tas out or our chi-chis out. Very demure,” Roach, 46, said.

Campbell, 54, then added: “Very mindful. We don’t give too much … it’s not about showing yourself, it’s about showing the clothes.”

The dynamic duo concluded their video by alternating saying, “Very demure, very cutesy, very mindful.”

Fans quickly took to the comments section of Roach’s video, accusing the pair of talking about Rihanna, who seemed to ignore Roach and Campbell at a NYFW show on Sept. 6.

“And that’s why she kept walking past yall,” wrote one user.

“If y’all mad she ignored y’all just say that. Very cutesy,” added another.

“Not the 2 desperately waiting for acknowledgment from the billionaire when she walked by 😂. We saw the video..pls,” commented a third person.

“Rihanna paid y’all dust & y’all are upset.. Very shady, very bitter and very insecure,” said a fourth fan.

Page Six has reached out to reps for Rihanna but did not immediately hear back.

Roach and Campbell’s seemingly shady video comes a week after the Fenty Beauty founder, 36, entered the Alaïa runway show — more than 30 minutes late — to find her front-row seat.

As the “Umbrella” singer — who stunned in an off-the-shoulder Alaïa crystal mesh dress that she clutched at the chest — walked to her seat, she stopped to greet former British Vogue editor-in-chief Edward Enninful before completely ignoring Campbell and Roach, who were seated next to each other in the front row.

The former Victoria’s Secret model and the stylist to Zendaya could be seen looking up at the billionaire singer as she glided by.

Rihanna and Campbell used to be friends — or acquaintances — in the past.

However, it’s believed their friendship dissolved when Rihanna began dating billionaire Hassan Jameel in 2017.

A year prior, Campbell and Jameel attended the British Summer Time Festival in London together but a romance between the two was never confirmed.

During an October 2021 appearance on “Watch What Happens Live,” the “Empire” actress attempted to squash the feud rumors.

“Everything’s fine. Of course, it’s fine,” she told host Andy Cohen at the time.

“I don’t have beef. I don’t have beef, especially with Black women that I think are powerful and out there.”