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Meghan Markle’s As Ever brand is finally here, and with it, her long-awaited raspberry jam. While the jam’s sold out (more on that later), the Duchess of Sussex is flexing her business skills with a simple yet “very clever” move. How Meghan gave her raspberry jam a “royal price tag,” ahead.
Meghan’s As Ever raspberry jam sold out fast, along with other products
When As Ever went live on the morning of April 2, 2025, Meghan’s nine products weren’t on the site’s digital shelves for long. Within an hour of launching, every product was sold out.
That included the Raspberry Spread in Keepsake Packaging ($14), Raspberry Spread ($9), Flower Sprinkles ($15), three types of herbal tea ($12/each), shortbread cookie mix ($14), crepe mix ($14), and honey ($28).
The raspberry spread proved to be perhaps the most talked-about item, in addition to the flower sprinkles, thanks to Meghan’s affinity for them on her Netflix show. In 2024, the Suits alum memorably sent some of her homemade jam to celebrity friends, who then gave the rest of the world a sneak peek on social media. (That was before Meghan rebranded from American Riviera Orchard to As Ever.)
Now, the As Ever site has a banner denoting that stock from the first drop is gone. “All items are currently sold out.” However, fans can “be the first to know about restocks and future collections” by signing up for the brand’s mailing list.
Meghan Markle reportedly checked the cost of the king’s jam before pricing hers
The As Ever Raspberry Spread is $9 a jar (currently sold out). That’s the same price as her father-in-law King Charles III’s Highgrove Organic Strawberry Preserve. (Yes, the monarch has a food brand.) Being priced the same is no coincidence, according to a royal insider. Meghan reportedly intended it that way.
“She has been very clever because she wanted to make sure she had a ‘royal’ price tag on her products,” the source told Radar Online. “She didn’t want to be seen as a bargain-basement royal—even though she has nothing to do with that family!”
This is ‘just the beginning’ for As Ever
Jam, tea, and flower sprinkles are only the start for Meghan and As Ever. In a newsletter, the 43-year-old told subscribers the brand is a “love language.”
“If you’ve been receiving these newsletters, you’ve been reading my musings about this brand and why it means so much to me, why it’s personal, why it brings me joy, and how I hope that it becomes both personal and joyful for you too,” Meghan wrote. “You’re now familiar with the line-up of products, and as of today you can order them for yourself to experience at home. I can’t wait to hear what you think! Welcome to As Ever…this is just the beginning.”
Meghan shared a similar sentiment with her Instagram followers. She posted a photo of As Ever’s product line-up and her reaction to the launch. “Our shelves may be empty, but my heart is full!” she wrote. “We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start […] Here we go!”
Next to launch is Meghan’s “Confessions of a Female Founder” podcast, which premieres on April 8, 2025.
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