Woodstock, New York, was once a tiny hippie town famously associated with peace, love, and the iconic music festival of 1969. 

Today, it’s transformed into America’s thriving ‘yoga capital,’ and affordable housing – once easy to find – is now nearly impossible to secure.

Rich Vizzini, the renowned local real estate agent affectionately dubbed the ‘Wolf of Woodstock’, has witnessed firsthand how drastically the housing market has shifted. 

‘COVID radically increased the values of properties up here… demand completely outweighed supply when COVID hit – once the beaches closed, that’s when the market went wild up here,’ he explained.

The town, forever linked to the famous Woodstock Festival despite it occurring 60 miles away in Bethel, New York, evolved from a symbol of the counterculture movement into a modern wellness and yoga hub. 

‘It’s probably the yoga capital of the United States… there’s a ton of live music, four seasons of activity, and we’re so close to New York City,’ Vizzini noted.

Despite the shift towards wellness and yoga, Woodstock still maintains its original charm. 

‘The town has changed, but it still has its usual Woodstock groovy vibe. We’ve had a bunch of good new places to eat over the last five years,’ he said.

Woodstock, NY – once famed for its counterculture legacy and ties to the 1969 music festival – has become a booming second-home market for New Yorkers and Californians alike

Realtor Richard Vizzini says demand surged during COVID, with bidding wars still common and prices continuing to climb

However, the shift towards a wellness-centric lifestyle has dramatically changed the housing landscape. 

Vizzini described the new reality plainly: ‘I primarily cater to the second home market – selling homes for New York City residents for the most part.’

He said buyers are diverse but it is mainly affluent city dwellers looking for retreats. 

‘There was a time where it felt like we were dealing exclusively with buyers from Brooklyn. But it’s still a good cross-section of New York City… and we’ve also seen an influx of buyers from California in the last two years,’ Vizzini added.

The influx of buyers and rising prices have made affordable homes rare. ‘In the more affordable price points – especially for primary residences – you can definitely never have enough housing up here,’ he explained. 

He added: ‘Since COVID, for sure, we’ve seen an influx of new construction, and that’s been pretty consistent.’

He admitted there had been some price drops recently but said the slashing of prices is ‘usually from properties that were priced over market. The market’s going to set the price – dozen eggs, quart of milk, car, or house’.

This 5 bed, 8 bath mansion is currently on the market for $11,000,000 under Rich Vizzini

This one bedroom cottage in Woodstock sold for $260,000 recently and at the cheaper end of the market for the town, it is the ultimate fixer upper

Vizzini went on to explain how longtime residents initially felt displaced by the changing market after the pandemic hit. 

‘Initially, during the beginning of COVID, I believe longtime locals felt pushed out. But that was a nationwide situation – people are more or less past the initial shock,’ he noted.

Vizzini, whose family has deep roots in the area, understands Woodstock’s enduring appeal. 

‘You’ll only be bored here if you want to be – there’s enough to do, enough places to get whatever you need. Woodstock is the epicenter of the market,’ Vizzini emphasized. 

‘You’re not remote – but private. You get the best of both worlds.

The crowd at the Woodstock music festival, August 1969

Fans sitting on top of a painted bus at the Woodstock Music Festival, Bethel, New York, 15th-17th August 1969

‘My family’s been up here since 1948. I’ve been a weekender my whole life until I moved up full-time – and honestly, there’s nowhere in New York State I’d rather live,’ he reflected.  

The Woodstock music and art festival was held from August 15-18 in 1969. 

It saw around 400,000 attendees partying to the sounds of Jimi Hendrix and The Who and became the ultimate symbol of peace, love and the hippie lifestyle. 

So while the tie-dye may have faded, the magic hasn’t. You just might need a few hundred thousand dollars – and a very flexible budget – to be part of it.