NewsFinale
  • Home
  • News
  • Local News
  • Business
  • Health
  • Finance
  • Celeb Lifestyle
  • Crime
  • Entertainment
  • Advertise Here
Gleammour AquaFresh
NewsFinale
  • Home
  • News
  • Local News
  • Business
  • Health
  • Finance
  • Celeb Lifestyle
  • Crime
  • Entertainment
  • Advertise Here
Home Local News US widens effort to dismantle Google by suggesting breaking up its advertising technology

US widens effort to dismantle Google by suggesting breaking up its advertising technology

US expands attempt to blow up Google with proposed teardown of its ad technology
Up next
Why Jey Uso is missing from the WWE Backlash lineup
Published on 06 May 2025
Author
NewsFinale Journal
Share and Follow
FacebookXRedditPinterestWhatsApp


The U.S. Justice Department is doubling down on its attempt to break up Google by asking it to give up the underlying technology powering the company’s digital ad network. The proposed remedy joins a separate federal effort to separate the Chrome browser from its dominant search engine.

The government’s latest proposal was filed late Monday in a Virginia federal court two-and-half weeks after a federal judge ruled that parts of its lucrative digital ad network have been improperly abusing its market power to stifle competition to the detriment of online publishers.

In a 17-page filing, Justice Department lawyers argued that U.S. District Judge Leonie Brinkema should punish Google by ordering the company to offload its AdX business and DFP ad platform, tools that bring together advertisers, who want to market their products, and publishers, who want to sell commercial space on their sites, to bring in revenue.

Not surprisingly, it’s an idea that Google vehemently plans to oppose when the penalty phase of the antitrust case —known as remedy hearings — begins in late September. Google already has vowed to appeal Brinkema’s ruling that the technology powering the ad network has been breaking the law, but can’t do that until the judge rules on its punishment in a decision expected late this year or early next year.

Google said in its own filing Monday that divestiture of AdX and DFP wouldn’t be technically feasible because neither piece of technology is capable of working outside of Google’s proprietary infrastructure. The company proposed its own remedies to restore competition, and reiterated its intent to appeal the ruling.

“Divestiture is not as simple as selling either the AdX or DFP source code to a willing buyer,” Google wrote.

The attempt to tear down Google’s ad network comes on top of the Justice Department’s ongoing effort to have the company part with its popular Chrome browser and impose other restrictions to curtail the power of its ubiquitous search engine, which another federal judge branded an illegal monopoly in a ruling last August.

The remedy hearings in the search case are scheduled to conclude later this month, with a ruling from U.S. District Judge Amit Mehta expected by Labor Day.

If the Justice Department is able to persuade the two different judges to order its proposed dismantling of Google, it would be the biggest breakup of a U.S. company since AT&T was forced to spin off its phone service into seven separate regional companies more than 40 years ago.

Google’s Play Store for apps running on its Android software that powers most of the world’s smartphones also was declared an illegal monopoly by a federal jury in 2023 and is battling a judge’s order that would require it to overhaul a commission system that generates billions of dollars in annual revenue.

But hobbling its search engine and digital ad network would be far bigger blows because they are the key cogs in a business that generated $265 billion in revenue last year.

Google is confronting the breakup threats at the same time the advent of artificial intelligence is changing the way consumers are using technology and seeking information online — a shift that could also siphon traffic and money away from a powerhouse that began in a Silicon Valley garage in 1998.

Despite the adversity, Google is still delivering robust financial growth to its corporate parent Alphabet Inc., which is currently valued at $2 trillion.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Share and Follow
FacebookXRedditPinterestWhatsApp
You May Also Like
Feeding Tampa Bay’s ‘SNAP challenge’ highlights struggle of local families
  • Local News

Feeding Tampa Bay’s ‘SNAP challenge’ highlights struggle of local families

TAMPA, Fla. (WFLA) – A fun challenge is shedding light on a…
  • NewsFinale Journal
  • June 30, 2025
Joint press conference with Richmond and Burke Sheriff's Offices on death of Xavion Wimberly
  • Local News

Joint announcement by Richmond and Burke County Sheriff’s Departments regarding the passing of Xavion Wimberly

AUGUSTA, Ga. () – Big news and big money came out of…
  • NewsFinale Journal
  • July 1, 2025
Tangelo Park residents still have traffic concerns after Epic Universe opening
  • Local News

Tangelo Park residents are still worried about traffic issues following the opening of Epic Universe

ORANGE COUNTY, Fla. – Tangelo Park, a small neighborhood of about 2,100…
  • NewsFinale Journal
  • June 30, 2025
The suspension of Thailand's prime minister over a leaked phone call stirs familiar turmoil
  • Local News

Thailand’s prime minister suspended after leaked phone call causing unrest

BANGKOK – The Constitutional Court’s suspension of Thai Prime Minister Paetongtarn Shinawatra…
  • NewsFinale Journal
  • July 1, 2025
Jury begins deliberating in Sean ‘Diddy’ Combs’ sex trafficking trial
  • Local News

Jury starts discussing Sean ‘Diddy’ Combs’ sex trafficking case

NEW YORK (AP) — Jurors started deliberating Monday in Sean “Diddy” Combs’…
  • NewsFinale Journal
  • June 30, 2025
Trump to visit 'Alligator Alcatraz' detention center this week
  • Local News

Trump to visit detention center known as ‘Alligator Alcatraz’ this week

(NewsNation) — President Donald Trump is expected to visit Florida’s controversial detention…
  • NewsFinale Journal
  • June 30, 2025
Liberty County School superintendent retiring after 8 years
  • Local News

“Liberty County School Superintendent to Retire After 8-Year Tenure”

LIBERTY COUNTY, Ga. () — The Liberty County School superintendent bid farewell…
  • NewsFinale Journal
  • July 1, 2025
More than $85K worth of fireworks stolen from Orlando business
  • Local News

Orlando business loses fireworks valued at over $85,000 due to theft

ORANGE COUNTY, Fla. – The owner of a fireworks business spent much…
  • NewsFinale Journal
  • June 30, 2025
Sarah Lancashire looks elegant as she leads the stars at Wimbledon
  • Entertainment

Elegant Sarah Lancashire Shines Among Celebrities at Wimbledon

Sarah Lancashire joined her husband Peter Salmon for a rare public outing…
  • NewsFinale Journal
  • July 1, 2025
Shark bite Cabarita
  • AU

Shark spotted at beach near Cabarita shortly after recent teen attack

The 16-year-old was bitten on the leg, bicep and wrist and was…
  • NewsFinale Journal
  • July 1, 2025
People fleeing in panic.
  • News

Dramatic moment Russians run for their lives from fireballs as Ukrainian kamikaze drone wave blitzes Putin’s ‘gun city’

THIS is the dramatic moment Russians sprinted in terror as Ukrainian kamikaze…
  • NewsFinale Journal
  • July 1, 2025

Demi Engemann unexpectedly shows up in ‘The Secret Lives of Mormon Wives’ reunion in a way.

The long-awaited reunion for The Secret Lives of Mormon Wives finally dropped…
  • NewsFinale Journal
  • July 1, 2025
NewsFinale Journal
  • Home
  • Terms and Conditions
  • Sitemap
  • DMCA
  • Advertise Here
  • Donate