Jamie Lee Curtis AI video taken down after she appeals to Zuckerberg directly
Share and Follow

(The Hill) – Oscar-winning actor Jamie Lee Curtis said Monday that an artificial intelligence-generated video depicting her likeness was finally removed from Instagram after she made a public appeal directly to Meta CEO Mark Zuckerberg.

Curtis said she had no luck going through the proper channels to try to get Meta to take down the AI-generated advertisement — which used manipulated footage of Curtis to make it seem as if she were endorsing a dental product — so the actor made a public appeal to Zuckerberg in a post on Instagram.

“It’s come to this @zuck,” Curtis wrote on Instagram, tagging Zuckerberg’s account.

Jamie Lee Curtis presents the international star award during the 36th annual Palm Springs International Film Festival Awards Gala, Jan. 3, 2025, in Palm Springs, Calif.

“Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullsh– that I didn’t authorize, agree to or endorse,” she wrote. “I tried to DM you and slide on in, but you don’t follow me so I’ve had to take to the public instaverse to try to reach you.”

Curtis said she takes pride in “telling the truth and saying it like it is,” but added that having “fake words put in my mouth, diminishes my opportunities to actually speak my truth.”

She continued: “I’ve been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you.”

Later that day, Curtis commented on her initial post to say her efforts were successful.

“IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!” she wrote.

A spokesperson for Meta told The Hill that “the ads were in violation and have since been removed.”

In an interview with the Los Angeles Times, Curtis noted she’s “certainly not the first” high-profile celebrity to have their likeness manipulated. Scarlett Johansson, Tom Hanks and Drake have dealt with similar issues amid the rise in AI-generated images.

Share and Follow
You May Also Like
Person of interest in Brown University shooting released

Breaking: Key Suspect in Brown University Shooting Set Free – What This Means for the Case

In an unexpected turn of events, authorities have released a 24-year-old man…
Moment hero bus passengers save teenage girl, 17, from being kidnapped

Heroic Bus Passengers Intervene to Prevent Kidnapping of 17-Year-Old Girl

The dramatic intervention by a group of heroic bus passengers, who thwarted…
Australian immigrant who tackled gunman 'riddled with bullets,' but 'said he’d do it again,' lawyer says

Australian Immigrant Heroically Intervenes in Shooting Incident, Sustains Multiple Injuries, Lawyer Reports

In a gripping turn of events, Ahmed al Ahmed, an Australian immigrant,…
FBI: Suspect at large after 'acid attack' in Savannah's Forsyth Park area

Urgent: Search Underway for Suspect in Forsyth Park Acid Incident

The FBI’s Atlanta division is offering a reward of up to $5,000…
Monty Python star Eric Idle reveals final words of murdered Rob Reiner

Monty Python’s Eric Idle Shares Emotional Last Words from Late Friend Rob Reiner

Eric Idle has shared that he was in conversation with Rob Reiner…
JetBlue pilot calls Air Force near-miss 'outrageous' after tanker crosses flight path

JetBlue Pilot Criticizes Air Force for ‘Outrageous’ Near-Miss as Tanker Intersects Flight Path

A JetBlue aircraft had a close call with a U.S. Air Force…
Christmas decorations hang from a tree on the front yard to Rob Reiner

Renowned Photographer Michele Singer Reiner, Influential in Shaping 1980s Romantic Comedies, Passes Away

LOS ANGELES (AP) — Michele Singer Reiner, a noted photographer and producer…
Father and son gunmen kill at least 15 people in attack on Hanukkah event at Sydney's Bondi Beach

Tragic Hanukkah Attack: Father and Son Gunmen Claim 15 Lives at Sydney’s Bondi Beach

In a tragic event that has sent shockwaves across Australia, a child…