Biggy Bailey is one of 12 contestants on NBC’s new reality competition show Destination X – and he’s ready to “do whatever it takes” to win the game and bring home the coveted $250,000 cash prize.

In Touch reveals everything to know so far about the competitor.

Who Is Biggy Bailey on ‘Destination X’?

Biggy is a successful content creator and a sports bettor. He is described as a “walking sports encyclopedia” who “excels at calculating risk and crunching numbers,” according to NBC. Additionally, he was able to learn “the skill of persuasion and convincing others to follow his lead” from his prior experience as a sales manager.

Despite being on a reality competition show that revolves around travel and calls for competitors to have an extensive knowledge of European geography and culture, Biggy had only traveled throughout the United States and Mexico prior to his stint on the series.

Where Is Biggy Bailey on ‘Destination X’ From?

He is from Chattanooga, Tennessee.

Biggy Bailey From ‘Destination X’ Has Over 1 Million Social Media Followers

Biggy has racked up a sizable social media following over the years. On his TikTok, where he is known as “biggycookthebook,” he has a whopping 1.2 million followers.

He also has over 21,000 subscribers on his YouTube channel.

Biggy Bailey From ‘Destination X’ Hosts a Podcast

Aside from his work on social media, he additionally hosts a podcast called “Cook the Book.” In the Spotify summary for the show, he describes the podcast as “Biggy touching on the topics that matter (not really).”

What Is Biggy Bailey’s Strategy on ‘Destination X’?

Destination X takes competitors on the journey of a lifetime as they make their way through Europe in a blacked-out bus where they “eat, sleep and travel together” while strategizing and navigating the ever-changing dynamics with other contestants in the group.

Throughout the course of the season, each player must take on a number of high-pressure challenges and interpret sneaky clues – and also weed out the occasional red herrings – given by host Jeffrey Dean Morgan in order to find out exactly where in the world they are.

“They will need to rely on their knowledge of pop culture, history, geography and observational skills to win clues to their current location and earn an all-important advantage,” the NBC press release read. “The players each share an unmistakable sense of wanderlust, but with constantly shifting alliances and unexpected adversaries, they’re forced to discover who they can trust, whose strengths will take them the farthest and who to send to the Map Room.”

According to his bio, Biggy plans to use his “loveable” and “outgoing” personality to “strategically connect with his competitors and do whatever it takes to win the game.”

How to Watch Biggy Bailey on ‘Destination X’

The first episode of Destination X premieres on May 27, 2025. Fans can continue to follow Biggy’s journey on the show on Tuesdays at 10 p.m. ET/PT on NBC or catch it streaming the next day on Peacock.