Target testing digital shelf-unlocking tech for shoppers
Share and Follow


(NewsNation) — Target is testing new technology to allow shoppers to lock and unlock store shelves using their smartphones, an anti-theft solution that has been explored by competitors like Walmart.

The tech move was announced during an internal staff call Thursday by Chief Stores Officer Adrienne Costanzo, according to Bloomberg News.

The technology would enable shoppers to the ability to quickly access items without the assistance of a store employee with physical keys, marking a shift in tactics as the company works to curb retail theft.

Costanzo reportedly told staff that the company is “actively testing” this technology and may even extend this capability to its Shipt delivery team members and paid membership program users.

To combat a rise in retail theft in recent years, many stores have begun locking away items in clear display cases that require employee assistance to access. However, long wait times have deterred some shoppers from coming into stores.

If successful, retailers are hopeful that unlocking technology could bring customers back to in-store shopping.

Share and Follow
You May Also Like

Peruvian Shamans Foresee Maduro’s Downfall and Escalating Global Tensions in 2026

LIMA – On Monday, a collective of shamans assembled on a revered…

Tyler Perry’s Accuser Expressed Gratitude and Friendship in Messages Years Following Alleged Assault

LOS ANGELES – In a developing case, text messages have surfaced revealing…

Local Man Arrested for Allegedly Firing Shotgun at Individual, Reports WCSO

In Washington County, Tennessee, a man found himself in custody on Friday…

Alarming Surge in Tampa Bay Holiday Traffic Fatalities: What Drivers Need to Know

As the New Year’s Eve festivities draw near, concerns are mounting over…

Georgia Intensifies Efforts Against Organized Retail Crime, Pushes for Increased Funding

Georgia is intensifying its battle against organized retail crime, a significant issue…

Unveiling the Secrets: HBO Exposes the Controversial History of Border Patrol’s Hidden ‘Shadow Units

A new documentary airing on HBO revisits the tragic events surrounding the…

South Carolina Legislators Unveil Key Priorities for 2026 Session

Lawmakers in Columbia, S.C., are gearing up for a return to the…

Tragedy Strikes: Fatal Fire at Property Linked to NASCAR’s Denny Hamlin Leaves One Dead, Another Injured

In Stanley, North Carolina, a tragic incident at a residence associated with…