Jeff Bezos usually doesn’t hear the word no – but he did before his wedding.

The billionaire businessman, 61, really wanted to see Lauren Sanchez, 55, wearing her wedding dress prior to their nuptials- he even ‘begged’ at one point – but the bride wasn’t having it.

Vogue Italia editor Laura Tortora told People that Sanchez ‘resisted because she wanted to give him this surprise at all costs’ when they exchanged vows on the Italian island of San Giorgio Maggiore Friday.

When they did exchange vows in Venice, Italy, in front of an estimated 200 celebrity guests, Sanchez was clad in a Dolce & Gabbana custom gown. 

The gown, according to Vogue, was made from hand-appliquéd Italian lace and had a total of 180 silk chiffon-covered buttons. 

The resilient beauty rounded out her ensemble with earrings borrowed from Dolce Alta Gioielleria Miracolo, and a memento of her flight on the Blue Origin flight, People reported.

Jeff Bezos, 61, really wanted to see Lauren Sanchez wearing her wedding dress prior to their nuptials- he even ‘begged’ at one point – but the bride wasn’t having it. Pictured Sunday in Venice, Italy

Sanchez, seen with her new spouse in Venice, Italy on Saturday, didn’t want to spoil the surprise of Bezos seeing her in her wedding gown ahead of the nuptials

The garment was corseted and in a mermaid style, which piqued the interest of the Amazon founder prior to the nuptials, Tortora told the outlet.

‘This happened after the fitting at Dolce & Gabbana, so her last fitting, and our insiders saw her immediately after, and she was really, really excited,’ Tortora told People.

Tortora added that Sanchez ‘herself said, ‘It was stronger than I imagined,’ and she told us that Jeff wanted to see this dress.’

She continued: ‘Bezos begged to see the dress. But inside herself she resisted because she wanted to give him this surprise at all costs and so she managed it.’

Measures were taken to prevent the affluent businessman from seeing the broadcaster in the elaborate ensemble ahead of their special day, Tortora told the magazine.

Bezos ‘was kept in a room that didn’t face the lawn where she was being photographed,’ she said.

Tortora continued: ‘So even in that context, attention was paid to this so she could maintain the secret with her future husband.’

The list of celebrities for the scion’s big bash was unrivaled, attracting the biggest and brightest stars across multiple fields such as entertainment and sports. 

The Amazon founder and his new bride on Sunday departed their luxe hotel in a water taxi

The massive ring Bezos purchased Sanchez could be seen as they departed the high-end hotel

The newlyweds shared a kiss as they rose on the water taxi following their nuptials

Hollywood’s biggest names such as Oprah Winfrey, Gayle King, Sydney Sweeney, Leonardo DiCaprio and new bachelor Orlando Bloom were among those who were present to see Bezos and Sanchez exchange vows.

The Kardashian-Jenner family was well-represented at the event, as Kim Kardashian, Kris Jenner and partner Corey Gamble, Kendall Jenner, Kylie Jenner and Khloe Kardashian were all present in Venice for the ultra-exclusive event. 

Famed musicians such as Usher, Jewel, Mick Jagger and Ellie Goulding were on hand, as well as athletes such as Tom Brady; and models Brooks Nader and Karlie Kloss.

Jordan’s Queen Rania, business magnate Bill Gates, former White House senior advisers Ivanka Trump and Jared Kushner, and Diane von Furstenberg and Barry Diller were also among the powerful people present.