What Is Amazon Prime Day?

Amazon Prime Day is a major shopping event exclusively for Prime members, offering limited-time deals across top categories like tech, beauty, fashion, home, and more. Launched in 2015 to celebrate Amazon’s anniversary, it has grown into one of the biggest online sales of the year, rivaling Black Friday. The event usually lasts 48 hours and features deep discounts, Lightning Deals, and early access offers for Prime members only.

When Is Amazon Prime Day 2025?

Amazon Prime Day returns from July 8th to 11th. The sale typically only lasts two days, however, this year it’s been extended to four days full of unbeatable deals.

What’s on Sale for Amazon Prime Day?

Expect major savings on everything from Amazon devices and smart home gadgets to beauty bestsellers, fashion finds, home upgrades, and more. Limited-time Lightning Deals and daily discounts drop throughout the event.

How Can I Find the Best Amazon Prime Day Deals?

Stay ahead of the sale by checking curated Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event. Bookmark Amazon’s Prime Day hub for the latest drops.