How Trump's 17% tariff on fresh tomatoes is impacting Mexican exporters
Share and Follow


The import tax began on July 14 and is part of a broader protectionist strategy affecting many countries, including Mexico.

WASHINGTON — The Trump administration’s decision to impose a 17% duty on fresh tomatoes imported from Mexico has created a dilemma for the country providing more tomatoes to U.S. consumers than any other.

The import tax that began July 14 is just the latest protectionist move by an administration that has threatened dozens of countries with tariffs, including its critical trading partner Mexico. It comes as the Mexican government tries to also negotiate its way out of a 30% general tariff scheduled to take effect Aug. 1.

While the impacts of the tomato tariff are still in their infancy, a major grower and exporter in central Mexico shows how a tariff targeting a single product can destabilize the sector.

Surviving in times of uncertainty

Green tomato plants stretch upward row after row in sprawling high-tech greenhouses covering nearly six acres in the central state of Queretaro, among the top 10 tomato producing states in Mexico.

Climate controlled and pest free, Veggie Prime’s greenhouses in Ajuchitlan send some 100 tons of fresh tomatoes every week to Mastronardi Produce. The Canadian company is the leading distributor of fresh tomatoes in the U.S. with clients that include Costco and Walmart.

Moisés Atri, Veggie Prime’s export director, says they’ve been exporting tomatoes to the U.S. for 13 years and their substantial investment and the cost to produce their tomatoes won’t allow them to make any immediate changes. They’re also contractually obligated to sell everything they produce to Mastronardi until 2026.

“None of us (producers) can afford it,” Atri said. “We have to approach our client to adjust the prices because we’re nowhere near making that kind of profit.”

In the tariff’s first week, Veggie Prime ate the entire charge. In the second, its share of the new cost lowered when its client agreed to increase the price of their tomatoes by 10%. The 56-year-old Atri hopes that Mastronardi will eventually pass all of the tariff’s cost onto its retail clients.

Mexican tomato exports brought in $3 billion last year

Experts say the tariff could cause a 5% to 10% drop in tomato exports, which last year amounted to more than $3 billion for Mexico.

The Mexican Association of Tomato Producers says the industry generates some 500,000 jobs.

Juan Carlos Anaya, director general of the consulting firm Grupo Consultor de Mercados Agrícolas, said a drop in tomato exports, which last year amounted to more than 2 billion tons, could lead to the loss of some 200,000 jobs

Experts: U.S. will have difficulty replacing fresh Mexican tomatoes

When the Trump administration announced the tariff, the Commerce Department justified it as a measure to protect U.S. producers from artificially cheap Mexican imports.

California and Florida growers that produce about 11 million tons would stand to benefit most, though most of that production is for processed tomatoes. Experts believe the U.S. would find it difficult to replace Mexico’s fresh tomato imports.

Atri and other producers are waiting for a scheduled review of the measure in two months, when the U.S. heads into fall and fresh tomato production there begins to decline.

In reaction to the tariff, the Mexican government has floated the idea of looking for other, more stable, international markets.

Mexican Agriculture Secretary Julio Berdegué said Thursday that the government is looking at possibilities like Japan, but producers quickly cast doubt on that idea, noting the tomatoes would have to be sent by plane, raising the cost even more.

Atri said the company is starting to experiment with peppers, to see if they would provide an option at scale.

President Claudia Sheinbaum said recently her administration would survey tomato growers to figure out what support they need, especially small producers who are already feeling the effects of a drop of more than 10% in the price of tomatoes domestically over fears there will be a glut in Mexico.

Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.     

Share and Follow
You May Also Like
Southwest Airlines planes sit at gates as travelers walk through Baltimore/Washington International Thurgood Marshall Airport in Baltimore, Monday, Nov. 10, 2025. (AP Photo/Stephanie Scarbrough)

Air Travelers Brace for Turbulence: FAA’s Latest Flight Reductions Spark Major Frustrations

Air travelers across the United States may find themselves bracing for more…
ICE arrests Moldovan illegal immigrant and convicted killer who tortured, threw victim out ninth-floor window

ICE Detains Moldovan Convicted Killer in U.S.: Shocking Details of Ninth-Floor Window Incident Unveiled

The Department of Homeland Security (DHS) has recently apprehended a Moldovan illegal…
Cal State Fullerton soccer player Lauren Turner dies six weeks after being struck by truck in e-scooter crash

Tragic Loss: Cal State Fullerton Soccer Star Lauren Turner Passes Away Six Weeks After E-Scooter Incident

A promising young athlete from a California college tragically passed away almost…
AI-generated print snuck onto museum wall

AI Artwork Mysteriously Appears on Museum Wall

In an intriguing twist of events, the National Museum Cardiff in Wales…
New home restores independence to Texas veteran

Texas Veteran Reclaims Independence with New Home: A Heartwarming Transformation

NEW BRAUNFELS, Texas (Nexstar) — For U.S. Marine Lance Corporal Albert Flores,…
MAGA firebrand DEFENDS Chuck Schumer and offers wild Democrat theory

Surprising Alliance: MAGA Firebrand Stands with Chuck Schumer in Bold Democrat Theory Revelation

In a surprising turn of events, Laura Loomer, a prominent figure in…

Unbelievable Rescue: Bucks’ Late-Night Adventure Ends in Basement Gym Showdown!

In a curious incident in Roxborough Park, Colorado, two bucks took their…
USPS worker found dead inside mailing machine in Michigan: 'Deeply saddened by the loss'

Tragedy Strikes as USPS Employee Discovered Deceased in Michigan Mailing Machine

An employee of the U.S. Postal Service tragically lost his life after…