NFL teams will again stencil messages in the end zone, including 'End Racism' and 'Choose Love'
Share and Follow

The NFL is continuing its on-field social justice messaging for a sixth straight season.

All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: “End Racism,” “Stop Hate,” “Choose Love,” or “Inspire Change.” Once again, “It Takes All of Us” will be stenciled in the opposite end zone for all games. The only change from 2024 is that “Inspire Change” replaces “Vote.”

The Atlanta Falcons warm up in the endzone prior to an NFL football game against the San Francisco 49ers, Oct. 16, 2022, in Atlanta.

The Atlanta Falcons warm up in the endzone prior to an NFL football game against the San Francisco 49ers, Oct. 16, 2022, in Atlanta.

AP Photo/Stew Milne, File

These messages will complement the league’s other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season.

“We’re working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,” Anna Isaacson, the NFL’s senior vice president of social responsibility, told The Associated Press. “For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America’s most popular sport.

“This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.”

The league will use “End Racism” along with “It Takes All of Us” in the back of end zones for all international games for the second straight season.

The reigning Super Bowl champion Philadelphia Eagles will feature “Choose Love” for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season.

“Choose Love” was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket.

“Choose Love continues to resonate across the league,” Isaacson said. “It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.”

Players will again have the option to display one of the five messages on their helmets this season.

Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity.

Copyright © 2025 by The Associated Press. All Rights Reserved.

Share and Follow
You May Also Like
Major cities see violent crime surge as national rates plummet significantly in 2025: survey

2025 Crime Trends: Major Cities Experience Surge Amidst Nationwide Decline, Survey Reveals

While the nation breathed a sigh of relief with a decline in…
Creative Cypher enters new era with first woman president of the entertainment powerhouse company, Cindy Beasley

Creative Cypher Breaks New Ground: Cindy Beasley Appointed as First Female President

CHICAGO (WLS) — Riding high on the success of two Emmy nominations,…
Giants takeaways, report card from NFL Week 17 win over Raiders

Giants’ Dominant Performance: Key Takeaways and Report Card from Week 17 Triumph Over Raiders

The Giants’ commanding 34-10 win over the Raiders offered several insights worth…
Head of America's 'free enterprise' college optimistic about academia despite left-wing bias: 'there is hope'

Why the Free Enterprise College Leader Sees a Bright Future Amid Academic Left-Wing Bias

PHOENIX — Despite the prevalent perception of excessive administrative layers and a…
UK prime minister slammed for welcoming home freed Egyptian prisoner after social media posts resurface

UK PM Faces Backlash Over Warm Welcome to Freed Egyptian Prisoner Amid Controversial Social Media Revelations

U.K. Prime Minister Keir Starmer is under fire after he welcomed home…
How sad Harry can't allow his children to join this happy band

Why Prince Harry’s Kids Are Missing Out on This Joyful Experience

The mother of one of my oldest friends was a constant presence…
3 injured in fight turned shooting at Jacksonville Westside bar, officers said

Three Injured in Altercation Escalating to Shooting at Westside Bar, Reports Jacksonville Sheriff’s Office

Authorities reported that a confrontation erupted inside Tipsy Bar & Grill, where…
Where Todd Bowles stands with Buccaneers as season spirals

Evaluating Todd Bowles’ Position Amidst Buccaneers’ Challenging Season

Despite the Tampa Bay Buccaneers struggling with a below .500 record, head…