LEBANON, Tenn. — Cracker Barrel announced Tuesday it is abandoning its new logo and returning to its iconic “Old Timer” design after facing widespread customer backlash over the rebrand.

The Lebanon, Tennessee-based restaurant chain posted on X that it had listened to customer feedback and would restore its traditional logo featuring a man in overalls sitting next to a barrel.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have,” the company said in the statement. “Our new logo is going away and our ‘Old Timer’ will remain.”

The reversal comes less than a week after Cracker Barrel unveiled a text-only logo design that removed the barrel and elderly man imagery that had been part of the company’s branding since 1977. The new logo received fierce backlash on social media as users trashed the rebranding as generic and bland. On Monday, Cracker Barrel acknowledged the strong reaction to the change and admitted it “could’ve done a better job sharing who we are and who we’ll always be.”

The logo change was part of what the company described as a broader $700 million rebranding effort aimed at modernizing its image. However, customers and critics viewed the move as abandoning the chain’s traditional country store heritage.

President Trump took to Truth Social on Monday to call out Cracker Barrel and said it should “go back to the old logo.” Conservative figures online criticized the change, with some describing it as an attempt to appear more “woke.”

The original logo featured imagery meant to evoke “the old country store experience where folks would gather” according to the company’s website. The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.

In its reversal statement, Cracker Barrel emphasized its commitment to traditional values and hospitality. 

“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the company said.

The chain, which operates more than 660 locations across 45 states, said its “70,000 hardworking employees look forward to welcoming you to our table soon.”