ATLANTA, Ga. () – A Georgia nonprofit organization took to the playing field Labor Day weekend to bring awareness to a serious issue: human sex trafficking.

They call themselves “MOST” and it stands for Men Opposing Sex Trafficking. Members began playing kickball Friday, Aug. 29 at 8 a.m. in Fairburn, Ga. and didn’t stop until they broke the Guiness World Record for “longest marathon playing kickball. They played 52 straight hours and raised more than $200,000.

This wasn’t the first marathon for “MOST” — they broke previous world records for longest softball game and longest basketball game — but this was their first time as a co-ed team. Thirteen women played alongside 27 men.

Bruce Deel, CEO and founder of MOST, says by attempting to break world records, you capture people’s attention. He says that makes getting their message more accessible.

“Ultimately, our objective is to raise awareness about the scourge of sex trafficking and provide the tools for everyday people to help stamp it out. And as we have become known for these grueling physical challenges over the last 12 months, we have seen a spike in interest and raised over $800,000 to drive our core mission.”

After breaking the Guinness World Records for the longest marathon softball game last September and longest continuous basketball game in March, both 121 consecutive hours, Men Opposing Sex Trafficking (MOST) is once again targeting the record books by attempting to break the 51-hour mark for the world’s longest marathon kickball game at Landmark Christian School in Fairburn, Georgia.

The 40 kickball players volunteered their time to support the nonprofit and its mission.

To be certified by the Guinness Book of World Records, the game could be played with a maximum of 26 players on each team. Ten defenders had to be on the field at all times. MOST had 20 players on each squad with the teams playing in short shifts throughout the day, then alternating longer shifts overnight to allow for sleeping.

Learn more about MOST here.