Jaguars, Firehouse subs announce new menu item
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The Jags Stack will be available for a limited time at all participating Firehouse Subs on the First Coast.

JACKSONVILLE, Fla. — The Jacksonville Jaguars are about to take the field for the first game in the 2025-2026 NFL season Sunday, and Firehouse Subs hopes that your appetite is ready!

Firehouse Subs will debut the Jags Stack sandwich with “DUUUVAL Drizzle” on 904 Day (Sept. 4) to continue honoring an ongoing partnership between the two organizations.

“If there are two things Jacksonville is known for, it’s Firehouse Subs and the Jacksonville Jaguars,” said Mike Hancock, president of Firehouse Subs. “When our team created the Jags Stack, we wanted it to feel like Jacksonville – bold, hearty, and full of hometown pride. We can’t wait for fans across the First Coast to come try it while it’s here.”

“honey ham, smoked turkey, tender roast beef, melted provolone, crisp lettuce, juicy tomatoes, sliced onions, crunchy chopped pickles, and finished with our signature ‘DUUUVAL Drizzle’  – a unique blend of mayo, pickle juice, and Firehouse garlic and herb seasoning.”

Scott Massey, senior vice president of corporate partnerships for the Jaguars, says the collaboration will bring an “exciting and delicious” way for fans to celebrate throughout the season.

The partnership will also see the return of “Field Goals for Firehouse,” which offers a special promotion when the Jaguars make a field goal from 40 yards or further.

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