Cracker Barrel ditching another part of its rebrand: 'Does not reflect what you love'
Share and Follow

(NEXSTAR) — Cracker Barrel was on track for a rebrand in an effort to make its “Old Country Stores” more modern. Then backlash over its new logo prompted the Tennessee-based company to reverse course and revert another recent change.

Now, Cracker Barrel said it’s ditching another layer of its rebrand efforts after customers “shared [their] voices.”

“We’re continuing to listen,” Cracker Barrel said in a Tuesday press release before confirming that it would no longer be remodeling it restaurants. “If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be.”

Some restaurants received a new look (and a new menu) last year, including a location in Mt. Juliet, Tennessee. Walls that had once been covered with rustic art and dark wood features were replaced with a softer color palette, updated lighting, more seating, and simpler decor, Nexstar’s WKRN reported. It came as the company said it was struggling with a decline in traffic.

Echoing what some customers told WKRN last year, Cracker Barrel said Tuesday that it “heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel.” Only four restaurants were redone.

While Cracker Barrel won’t remodel the rest of its 660 locations, it said it “will continue to invest in our restaurants to make sure that they are in good shape and meet your expectations.”

The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. (AP Photo/Wyatte Grantham-Philips)

“The vintage Americana you love will always be here – the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop and antiques pulled straight from our warehouse in Lebanon, Tennessee,” the press release continued.

Late last month, Cracker Barrel confirmed it would no longer use the rebranded, modern logo it had unveiled a short time earlier after backlash — including pushback from President Donald Trump — and a massive drop in its stock value.

“We said we would listen, and we have,” Cracker Barrel said. “Our new logo is going away and our ‘Old Timer’ will remain.”

Share and Follow
You May Also Like

StormTeam 3 Predicts Sunny Skies for a Bright and Merry Christmas

SAVANNAH, Ga () – A very Merry Christmas to all! This holiday,…

Georgia Power Expansion Plan Endorsed by Public Service Commission: Implications for Ratepayers Unveiled

COLUMBUS, Ga. (WRBL) — In a move to bolster the state’s energy…

Decatur Man Faces Allegations of Domestic Battery: Shocking Details Unveiled

DECATUR, Ill. (WCIA) — An enthusiastic reaction to a football game turned…

Overcoming Holiday Grief: Support Group Offers Vital Coping Strategies for Emotional Well-being

SAVANNAH, Ga. () — While the holiday season often brings joy and…

Holiday Alert: Surge in Human Trafficking Risks Sparks Urgent Warnings from Experts and Law Enforcement

CENTRAL ILLINOIS (WCIA) — With a staggering $236 billion in profits, human…

Effortless Holiday Travel: Orlando International Airport Delivers Seamless Christmas Eve Experience

ORLANDO, Fla. – If you’re considering flying out for the holidays, it…

Former Bangladesh Prime Minister’s Son Ends 17-Year Exile, Poised for Leadership Opportunity

DHAKA – After spending over 17 years in self-imposed exile, the son…

Feeding Tampa Bay Serves Hope to Hundreds with Heartwarming Christmas Eve Meal

In Tampa, Florida, a significant crowd gathered at Feeding Tampa Bay’s Causeway…