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Failure to do so could attract fines of up to $49.5 million.
Minister for Communications Anika Wells said platforms have the information they need to comply with the new laws. Source: AAP / Mick Tsikas
“This industry guidance makes clear our strong expectations that social media platforms step up to the plate to implement the minimum age in a way that is effective, private, and fair on Australian users,” Wells said.
“The government has done the work to ensure that platforms have the information they need to comply with the new laws — and it’s now on them to take the necessary steps.”
What steps are expected from platforms?
“Our principles-based guidance recognises that there is no one-size-fits-all solution for industry, given the diversity of platforms and technology and to help technology companies meet their obligations in a way that is effective, privacy-preserving and fair,” Inman Grant said.
The guidelines also forbid relying solely on user age declarations and mandate that platforms continuously monitor and improve systems over time.
Unexpected guideline inclusions
Platforms cannot compel users to provide government ID as the sole method to prove their age online, and must always offer reasonable alternatives.
The guidance was developed by eSafety in consultation with industry and community stakeholders and informed by “broad” evidence including the age assurance trial, the government said.
When will the ban come into effect?
Inman Grant said companies should first focus on deactivating or removing accounts of under-16s, and making user reporting available.
“We also recognise that preventing future under-16s from joining platforms will take longer and be more complex,” she said.
“But in most cases, these companies want to operate in Australia and they respect Australian law.”
eSafety Commissioner Julie Inman Grant said the guidance encourages platforms to work collaboratively with eSafety to ensure compliance. Source: AAP / Mick Tsikas
Which platforms are included?
Online gaming, messaging apps, health and education services won’t be included.
