Why Apple is investing in a California redwood forest
Share and Follow


(KTLA) — Apple wants to be completely carbon neutral by 2030, and it’s doing a lot to make that happen. Products are being made from recycled materials, supply chains are being optimized for less environmental impact — and now, the company is investing in a redwood forest to remove carbon from the atmosphere.

The company — known for its iPhones and other gadgets — has partnered with The Conservation Fund to manage 14,000 acres of forest in Northern California in an effort to protect the redwoods here forever.

“Redwoods are an amazing forest type because they just grow and grow and grow forever. They’re very resistant to fire, to disease to any kind of disturbance so they’re one of the best technologies we have for pulling carbon dioxide out of the atmosphere and storing it,” said Evan Smith of The Conservation Fund.

The California project is one of 24 Apple carbon removal projects worldwide across six continents. In 2020, Apple set a goal to be carbon neutral across its footprint.

“I hope that our customers take away from this that we are doing a lot of that thinking for them so that they can know that the pledges and the promises we made are backed up by real work,” said Lisa Jackson, Apple’s vice president of environment and policy.

Apple took local affiliate KTLA on a tour of the project, which includes redwoods, oak groves, and streams where fish grow.

During that time in the woods, we learned how trees suck carbon dioxide out of the atmosphere and store it — in effect, cleaning the air. KTLA also saw how carbon offset experts measure trees to track their progress. The traditional method uses a diameter tape, and now there’s a newer way using an app and LiDAR to take measurements.

“As it grows, each year the tree gets a little bit bigger, and that growth is coming by taking carbon dioxide out of the atmosphere,” said Lauren Fety, a forest and climate project manager.

Preserving areas like this helps Apple reach its environmental goals — and makes customers feel more confident about the products they use every day.

“It’s a delightful moment for customers to just feel delighted to know that the same expertise that makes these amazing products is being put to work on behalf of the planet as well,” Jackson said.

Apple has similar projects in Maine, North Carolina and Washington, and even mangrove forests in India. It’s all part of the company’s goal to be completely carbon neutral by the end of the decade.

While in the forest, we were able to test one of Apple’s other helpful features – Satellite Messaging on the iPhone. With no cellular signal at all, you just need to have a clear view of the sky to send and check messages, which takes a bit of time, but it works.

Share and Follow
You May Also Like
A screenshot of Yelp warning that the account of a Santa Clarita dentist was being restricted due to recent media reports.

California Dentist with ‘MAGA’ Views Jokes About Treating Anti-Trump Patients Differently

A viral video circulating on social media shows a Southern California dentist…
A rare Richard Morris Hunt-designed NYC home is now for sale

Unique Richard Morris Hunt-Designed Home in NYC Hits the Market

It’s living history, and a new owner can live in its history,…
Toni Collette and Mae Martin on Channeling “Intimidating” Characters in ‘Wayward’ and Taking Inspiration From ‘Stand By Me’ and ‘Twin Peaks’

Toni Collette and Mae Martin Discuss Portraying “Intimidating” Roles in ‘Wayward’ and Drawing Influence from ‘Stand By Me’ and ‘Twin Peaks’

Wayward, featuring stars Toni Collette and Mae Martin, anticipates leaving fans stunned…
Walmart warns of listeria in pre-cooked pasta meals

Walmart Issues Alert for Listeria Contamination in Ready-to-Eat Pasta Dishes

Marketside Linguine with Beef Meatballs & Marinara Sauce meals were distributed to…
Assata Shakur, Black Liberation Activist, Dies in Havana

Black Liberation Icon Assata Shakur Passes Away in Havana

Shakur’s case had long been a thorny issue in the fraught relations…
Random blue city stabbing death fuels new bail bill as ‘activists’ ripped for lack of crime crackdown: expert

Random blue city stabbing death fuels new bail bill as ‘activists’ ripped for lack of crime crackdown: expert

NEWYou can now listen to Fox News articles! In the wake of…
Trump says NATO countries should shoot down Russian jets in their airspace

NORAD detects, tracks Russian bombers near Alaska in international airspace

NEWYou can now listen to Fox News articles! The North American Aerospace…
Convicted cop killer Assata Shakur, an FBI Most Wanted terrorist, dead in Cuba, communist regime says

Convicted cop killer Assata Shakur, an FBI Most Wanted terrorist, dead in Cuba, communist regime says

NEWYou can now listen to Fox News articles! Cuban officials on Friday…