Devon Pritchard is poised to step into the roles of President and COO of Nintendo of America, marking a significant milestone as the first woman to assume this position. With almost two decades at Nintendo, her contributions in driving revenue, marketing, and consumer engagement have played a crucial role in the company’s success and pioneering advancements.

Pritchard’s advancement follows Doug Bowser’s retirement, who was instrumental in broadening Nintendo’s impact in the gaming sector. Her extensive expertise and strategic insight align with Nintendo’s mission to craft captivating gaming experiences for diverse audiences.

Devon Pritchard Wikipedia Biography and Age Details

Devon Pritchard is an established American business leader. Since 2021, she has held the position of Executive Vice President of Revenue, Marketing, and Consumer Experience at Nintendo of America. She is slated to assume the President and COO roles on January 1, 2026, marking her as the first woman to occupy this leadership position within the company.

Pritchard joined Nintendo in 2006. She first led the legal department during executive transitions and later moved up through key marketing and business roles. She has a bachelor’s degree in biological sciences from Kansas State University and a Juris Doctor from Gonzaga University School of Law, which she earned in 2001. Devon Pritchard is in her mid-40s and has nearly 20 years of experience at Nintendo.

Nintendo of America President Doug Bowser will retire on December 31, 2025

Devon Pritchard, currently the Executive Vice President of Revenue, Marketing & Consumer Experience, will become President of NoA effective January 1, 2026 pic.twitter.com/su78i9kfKF

— Nintendeal (@Nintendeal) September 25, 2025

Career Achievements and Contributions to Nintendo’s Growth

During her time at Nintendo, Pritchard has managed major marketing strategies, business affairs, and relationships with publishers. She played a key role in successful Nintendo Switch game launches like Pokémon Legends: Arceus and Kirby and the Forgotten Land. Under her leadership, Nintendo formed global partnerships, working with companies on AI and technology infrastructure to support future innovations.

She is well-regarded for her strategic leadership, which has driven sales growth in North America. Pritchard’s new role will also include joining the Nintendo of America board and becoming an executive officer at Nintendo’s Japan headquarters. This shows her influence on the company’s global strategy.

Transition of Leadership at Nintendo of America

Doug Bowser, the current President and COO, announced his retirement effective December 31, 2025. He has worked at Nintendo of America for over a decade and oversaw important milestones, including the successful launch of the Nintendo Switch. Bowser praised Pritchard as an outstanding leader with a strong track record.

He highlighted her strategic contributions to Nintendo’s success. Satoru Shibata will also become the CEO of Nintendo of America, reflecting a larger leadership transition aimed at maintaining and growing Nintendo’s brand. Pritchard’s promotion shows both continuity and change in Nintendo’s leadership, marking her as a mentor and visionary for the company’s future.

Educational Background and Personal Insights

Devon Pritchard earned her bachelor’s degree in biological sciences from Kansas State University, where she also played volleyball. She later pursued legal studies and obtained a law degree from Gonzaga University School of Law in 2001. Her diverse educational background supports her various roles at Nintendo by combining strategic, legal, and marketing knowledge.

Pritchard is known for her business skills and her dedication to fostering innovation in the gaming industry. She is also actively involved in community organizations, such as the Boys & Girls Clubs of Bellevue, showing her commitment to mentorship beyond her corporate duties.