The Sora AI video generator is making headlines — not just for its ability to produce astonishingly realistic videos that might soon rival Oscar-winning productions. Many users are eager to go viral on what’s emerging as a brand-new form of social media tailored for creatives.

While the app’s AI clip creation is grabbing most of the spotlight (and causing some controversy), the social networking aspect — a TikTok-style platform where users can consume, remix, and share AI-generated clips — might be the next major social media innovation.

Here’s how it functions: By analyzing your face and voice, a simple prompt can place your digital self anywhere you envision — delivering speeches, instructing students, or DJing before a massive crowd. Users can “friend” and follow one another, and with consent, incorporate their friends’ likenesses and voices into videos. This personal element — seeing yourself or friends in extraordinary scenarios — is fueling the app’s popularity. Sora has already limited users to creating 30 videos in a 24-hour period.

The best creators already have massive followings. Sam Altman leads with nearly 50,000 followers, while Jake Paul has 11,000. And the algorithm is sharp: As someone who’s created half a dozen variations of dachshunds dancing and flying, my feed is now overwhelmingly filled with other clips of dachshunds.

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Demand has been so intense that invites — which have been capped in final beta — are selling on eBay. They’re going for under $50, but still.

The buzz around Sora is leading tech investors to bet that even though OpenAI is worth more than any private company, it may still be undervalued. One tech investor told me, ”The fact that OpenAI can take their text-to-video feature and spin up a full-scale social media app in weeks might make naysayers pause before questioning their $500 billion valuation.”

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