'The Great British Baking Show' is boring again, just like we wanted it to be
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In the world of streaming, few events are as anticipated as “Desserts Week” on The Great British Baking Show. This particular segment signals that the latest season is nearing its conclusion, heightening tensions under the iconic Bake Off tent. At this stage, judges Paul Hollywood and Prue Leith must decide which one of the five remaining contestants will pack up their mixing bowls and leave the competition. By this point, viewers have not only witnessed the bakers’ impressive skills but have also grown attached to them, having spent weeks getting acquainted with their personalities and rooting for their success.

Traditionally, “Desserts Week” serves as a highlight of any season, with intricate challenges and a palpable sense of urgency. Yet, as I settled in to watch the latest episode on Netflix, I found myself missing the usual excitement.

**Spoilers for The Great British Baking Show “Desserts Week,” now streaming on Netflix**

This time, the stakes felt unusually low. The season had naturally filtered out the weaker competitors, leaving Jasmine Mitchell as the clear frontrunner. The episode featured classic challenges, familiar cheeky humor, and the usual camaraderie among the contestants. Hosts Noel Fielding and Alison Hammond maintained their whimsical banter, and even unexpected moments, like when Iain Ross was caught in a sudden gust of wind, added a touch of charm rather than chaos.

It’s clear that The Great British Baking Show has successfully steered itself away from previous controversies and turmoil, returning to a more comforting and predictable format. Despite this, or perhaps because of it, the “Desserts Week” episode left me surprisingly unmoved. The warmth and coziness were present, but the spark of excitement seemed to be missing.

The Great British Baking Show has been quiet this season. Nothing too upsetting has happened and there have been no shock eliminations. The challenges have all be lovely and the few innovations made in the Technical Challenge have worked. The bakers are all effervescent, but the aforementioned Jasmine and Iain are maybe the only real “breakouts.” (Beautiful, brilliant Jasmine’s alopecia helps her stand apart visually from the pack, while “short king” Iain could always be counted upon to play with the hosts’ games.) Prue has been nice, Paul almost sweet, and Noel and Alison have gotten on like a house on fire.

On paper, The Great British Baking Show is doing everything right. It’s hitting all the traditional marks fans were demanding the franchise return to after a rocky few seasons. So why do I feel so blasé about it this year? Is there a way The Great British Baking Show can maintain its cozy, steady vibes, while also being creatively compelling in 2025?

To be clear, I’m in no way arguing that The Great British Baking Show should bring back the culturally-insensitive challenges, miserable hosts, and impossibly cruel standards that made certain seasons absolutely infuriating to watch. Instead, I’m wondering if there’s a reason this season hasn’t hit me in the same way past favorite seasons have.

My first thought, weird as it might be, has to do with scheduling. Since 2020, Netflix subscribers have gotten used to new episodes of The Great British Baking Show hitting the service every Friday in the fall. The show always premieres in September, but this year, it dropped earlier than ever before. Americans were still recouping from Labor Day weekend when The Great British Baking Show arrived this year, meaning we were still blasting the AC instead of binge-watching from under our blankets. Maybe the energy is just off?

Another unique challenge for this specific season of The Great British Baking Show? The 2024 season was an all-timer installment of the series. Last season’s cast was packed with idiosyncratic characters you instantly fell hard for. There was an organic madness in the tent, a giddiness that overflowed in some lovingly bananas way every week. The bakers were more evenly matched, to a point where anyone could conceivably win Star Baker or go home, week after week. All of which is to say recent memory sets a crazy high bar for this season to clear.

Then again, maybe there’s nothing wrong with The Great British Baking Show this season. Maybe this is the platonic ideal of what this show should be: sweet, steady, and understated. Maybe the problem is me. Maybe I’ve simply outgrown jokes about soggy bottoms or debates about rhubarb.

This season of The Great British Baking Show is boring. It’s been comforting, quiet, and uncomplicated. The Great British Baking Show 2025 is exactly the show hardcore fans missed while we trudged through the messy years. Boring isn’t necessarily bad. In many ways, Bake Off loyalists would say it’s good. I’m still a tiny bit bored, though.

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