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Exclusive Insight: In the wake of Menulog ceasing operations in Australia, many restaurant owners express little surprise at the service’s downfall. This development comes as an increasing number of restaurateurs decide to move away from food delivery apps entirely.
While UberEats remains a dominant force, with 4.18 million Australians projected to use the service in 2024, a significant portion of the dining industry is re-evaluating its reliance on such platforms. The trend suggests a growing discontent with the current food delivery ecosystem.
Chris Ratnaike, the proprietor of Barry’s Burgers in Adelaide, shared his experiences with Menulog, explaining his decision to part ways with the app several years back. “I’m not surprised it did shut down,” Ratnaike remarked in an interview with nine.com.au.
“We stopped using it because we got a few bad reviews,” he added, pointing to issues such as missed or delayed deliveries that tarnished his restaurant’s reputation. His story reflects a broader sentiment among restaurant owners who are increasingly critical of the impact these apps have on customer satisfaction and business performance.
“We stopped using it because we got a few bad reviews.
“There would be times you’d have an order but no driver would accept it.
“But I don’t think it is a good thing that it’s not going to be here because then it just gives Uber more market share.”
Ratnaike stopped using the likes of UberEats and DoorDash last month, too, after eight years and introduced his own delivery system instead.
Barry’s Burgers has its own online app, which is then delivered to customers via a DoorDash driver.
He said Uber’s 30 per cent cut was simply not sustainable.
“When people are using these delivery apps, say something costs $30 on there, but it’s $20 in store… you’re paying $6 on delivery and a $4 service fee,” he continued.
“You could pay 50 per cent extra, but the business is not getting that.
“We don’t want to rip people off.
“We hate doing price increases, but we hate not being able to pay our bills.”
Martin Prenga, who runs Italian restaurant Dolce Napoli in Balmain, also isn’t a fan of the delivery giants.
He got rid of the apps after realising they were “pointless”.
“I got tired of them,” Prenga explained to 9news.com.au.
“It’s literally no profit whatsoever.”
Prenga offers his customers 10 per cent off for pick-up orders and hasn’t seen any downturn in business since stopping deliveries.
He expects other delivery apps with a similar model to Menulog may also struggle to keep afloat in Australia.
“They will have only two choices: either pull out of Australia or drop the rate,” he added.
“The rate needs to drop. The 30 per cent is mental.”
The owners of Melbourne institution Marios Cafe have never used delivery apps.
Co-founder Mario Maccarone told 9news.com.au it just “doesn’t work” for his restaurant.
“I think it would impact on customer experience,” he said.
Maccarone said he thinks Menulog’s closure is a “bit of a sign”.
“And I know at least one other business who has been disillusioned with the apps too,” he added.
9news.com.au has reached out to Menulog and UberEats for comment.