90s fitness icon who lost multimillion dollar empire reveals comeback
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Iconic fitness personality of the 1990s, Susan Powter, has opened up about her dramatic career shift, revealing how she transitioned from a multimillion-dollar empire to delivering food for Uber Eats.

The documentary “Stop the Insanity: Finding Susan Powter” chronicles her new life in Las Vegas, captured over the course of a year by director Zeberiah Newman.

Powter, now 67, rose to prominence three decades ago as a celebrated nutritionist, personal trainer, and motivational speaker, once earning an impressive $50 million annually. However, she faced financial ruin due to mismanagement of her funds.

Forced to declare bankruptcy, Powter now resides in Las Vegas and has taken up work as an Uber Eats driver to make ends meet.

In an interview with Today, she expressed her determination, stating, “Nothing is beneath me. I will work, I’ll do anything. And I have—there’s many a job, I’ll tell you. Broke is one thing, broken is another. It started to break me.”

Now Powter is living in much more modest accommodations, and has no shame over it.  

90s fitness guru Susan Powter is returning to the spotlight after losing her fortune and hustling to pay the bills as an Uber Eats delivery driver

90s fitness guru Susan Powter is returning to the spotlight after losing her fortune and hustling to pay the bills as an Uber Eats delivery driver

‘I’ll deliver your food,’ she said. ‘I live in Las Vegas, in my same little apartment. My bed stand is a cardboard box. I’m proud of it though,’ she said. 

Powter was first approached by Newman about the documentary after she completed an Uber Eats order and initially declined the offer. 

‘He said, “I’ve been looking for you for you. I’ve wondered where you went. I’m interested in doing a documentary.” I said, I can’t. I had dropped off a Jack and the Box order at Uber Eats… I was working. I said, “What do you mean? Go back on television?” I wasn’t Susan Powter. That was gone.’ 

Powter said she took ‘full’ accountability for losing her money, admitting she failed to look into her finances. 

‘I take full responsibility,’ she said. ‘I never checked. I never said, “Where’s the money?” So it’s not that there was no money. … There was a little bit of money, but not the amount of money that was generated. And I just walked away. I literally walked away. I did it very intentionally.’ 

Despite being a well-known face, Powter found that served as a disadvantage when looking for work.  

‘I was fired from a job I needed desperately because she thought I was in there doing a food review.. I took my son to school on a bus because I didn’t have a car and the bus driver laughed at me. 

‘Like, really, she was like, “what are you doing here? You’re Susan Powter.”‘ So sometimes it’s hard when you’ve been known. People think, oh, she’s loaded!’ 

Powter, 67, shot to fame as a nutritionist, personal trainer and motivational speaker three decades ago, earning $50 million a year

Powter, 67, shot to fame as a nutritionist, personal trainer and motivational speaker three decades ago, earning $50 million a year

Powter with Will Smith on Episode 11 of The Fresh Prince of Bel-Air

Powter with Will Smith on Episode 11 of The Fresh Prince of Bel-Air

After selling her iconic fitness program ‘Stop the Insanity! for $79.80 in the 90s, and making millions of dollars annually, Powter declared bankruptcy in 1995.

Though she still had some funds left, Powter previously said she was not in control, as financial advisors, business partners and her managers took over.

Last year she told People she calls a low-income senior community in Las Vegas home and receives two free meals a week.

‘I’ve known desperation. Desperation is walking back from the welfare office. It’s the shock of, “From there, now I’m here? How in God’s name?”,’ she told the outlet.

She admitted that she ‘never checked balances’ on her account, and regrets not taking control of her hard earned money.

‘I should have questioned. I fully acknowledge that. I made a mistake.

'I'll deliver your food,' she said. 'I live in Las Vegas, in my same little apartment. My bed stand is a cardboard box. I'm proud of it though'

‘I’ll deliver your food,’ she said. ‘I live in Las Vegas, in my same little apartment. My bed stand is a cardboard box. I’m proud of it though’

‘I knew how much control I gave up. I didn’t know what got paid where, but I had no property. There was no funds left for my children,’ Powter said.

Just before losing almost all of her fortune, Powter was involved in a syndicated TV show that she called ‘complete crap.’

‘They put me in pearls. They produced “me” out of me. Those segments — I can’t even watch them now,’ she said.

She then made the decision to leave the fitness industry, leading her on a new career path while also focusing on being a mother.

‘I was teaching classes in an elementary school basement, photographing underwater home births, driving my little Volkswagen Bug with my baby, just being a mother.

‘I’m a very basic hippie kind of gal,’ Powter said.

By 2018, Powter confessed that her life became ‘scary as sh**’ as she became an UberEats and GrubHub driver to make at least $80 a day so she could eat and pay rent.

‘It’s so hard. It’s horrifyingly shocking. If sadness could kill you, I’d be dead,’ she told People.

Last year she told People she calls a low-income senior community in Las Vegas home and receives two free meals a week; pictured 1994

Last year she told People she calls a low-income senior community in Las Vegas home and receives two free meals a week; pictured 1994

In 2023 she experienced a health scare and had to turn to collecting a Social Security check.

‘That $1500 check shocked the he** out of me,’ she shared.

‘Whoever said money can’t buy happiness lied. Liar. It wasn’t happiness. It was bigger than happiness. I took the deepest breath. And this is not just a “you used to have millions and now you don’t” story. This is a very real thing that many, many women go through.’

Now she saves her money ‘obsessively’ and spends frugally.

‘I don’t spend any money. I don’t go anywhere. I don’t eat out. These are the sweatpants I wear all the time. Seven dollars on Amazon,’ she told the outlet.

Although she’s struggled financially for so long, Powter initially decided to keep it a secret from her family, until she wrote a book about her journey this year.

After reading her novel ‘And Then Em Died… Stop the Insanity! A Memoir,’ her sons told their mother they had no idea what she was going through.

Powter has since become empowered to tell her story on the big screen after being contacted by filmmaker Zeberiah Newman, who asked if he could create a documentary about her journey.

After years of feeling like society had forgotten about her, Powter said: ‘Never did I think that was possible,’ in regard to Newman’s request.

She told the outlet: ‘I’ve learned that women are invisible and invaluable after a certain age. It’s usually the f***able age.’

Her life story is coming onto the big screen thanks to Jamie Lee Curtis; Powter pictured 2007

Her life story is coming onto the big screen thanks to Jamie Lee Curtis; Powter pictured 2007

Soon after reaching out to Powter about the documentary offer, Newman decided to contact one of the biggest movie stars and his good friend, Jamie Lee Curtis.

‘She [Curtis] called me two minutes later, and the next day she said, “Go back to Vegas and start filming immediately”,’ Newman recalled.

The Freaky Friday star has since become the executive producer for the upcoming documentary, ‘Stop the Insanity: Finding Susan Powter.’

‘As one of the world’s first true influencers at the beginning of what we would now refer to as the social media era, Susan Powter was brazen and brave, and woke us all up,’ Curtis told the outlet.

‘Like so many women’s stories, Susan’s power and her light was diminished, denigrated and dismissed.’

Powter met the actress just a few months prior to her People interview, as they posed for a picture together.

‘I was in tears. And I said “Thank you. Thank you for believing in me. I had lost faith. I had lost complete and absolute hope”,’ Powter said.

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