Who wins and who loses as the US retires the penny
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(The Conversation) – Americans are well-acquainted with the peculiar economics of coin production: crafting each penny incurs a cost of roughly 4 cents. It’s likely you have a collection gathering dust in jars or scattered throughout pockets, bags, and car consoles.

Despite its insignificant size, the penny holds a notable cultural presence. Its absence could usher out the simple act of “take a penny, leave a penny,” along with beloved traditions like penny loafers and the age-old ritual of tossing a penny into a fountain for luck.

Yet, the penny’s lifespan is approaching its end. On November 12, 2025, the U.S. Mint produced its final batch of 1-cent coins, following an order from the White House. While these coins will remain valid currency, older pennies will gradually vanish from circulation.

This shift will extend beyond the confines of coin collections. Its effects will resonate with small, cash-dependent businesses on Main Street, which will face another hurdle in a landscape increasingly dominated by scale, technology, and digital transactions. Additionally, those who depend on cash—often individuals without bank accounts who are least capable of absorbing minor price changes—will also feel the impact.

Pennies are displayed on October 31, 2025 in San Anselmo, California. Retailers across the country are reporting penny shortages as the U.S. Mint ends production of the one-cent coin in preparation for its retirement after nearly two centuries in circulation. (Photo Illustration by Justin Sullivan/Getty Images)

My perspective is shaped by past roles as the chief financial officer of a significant credit union and a small business proprietor. Currently, I blend theory with practical insight as a professor—or “prac-ademic,” as I enjoy calling it—dedicated to exploring the hurdles faced by Main Street enterprises.

When the penny goes away, some will win, some will lose – and for some, it’ll be a coin toss.

Heads, they win

The first and most obvious winner is the U.S. government, which will save tens of millions of dollars each year by no longer minting a coin that costs more to make than it’s worth. Ending production seems like an easy call for efficiency’s sake.

Banks and credit unions will likely benefit too. Pennies are disproportionately expensive to handle: Every bag of pennies gets counted, sorted, rolled, verified and shipped back to the Federal Reserve, generating labor and equipment costs that far exceed the coin’s value. Removing the smallest denomination strips out an entire layer of cost and friction from bank operations – savings that scale immediately across thousands of branches.

Another beneficiary, this one hiding in plain sight, is who transports the cash: the armored-carrier industry. For companies such as Loomis and Brink’s, pennies are heavy, low-value cargo, and a logistical money-loser. Removing penny pickups eliminates one of their most inefficient services, reducing fuel use, labor hours and truck wear.

Large retailers will likely also win. Size and scale make it easier to undertake preparations both big and small, such as reprogramming cash registers and stockpiling pennies to hedge against shortages. Larger companies also have the talent and bandwidth to figure out the true costs and benefits of accepting cash or noncash payments. If most of their transactions are already digital, they could be relatively indifferent to the end of the penny.

Large retailers also negotiate lower card processing rates, which are the fees merchants must pay to the card companies every time a customer uses a credit or debit card. These rates aren’t uniform: Large chains get discounted pricing based on sales volume, while small businesses face higher costs for identical transactions. It follows that any policy change leading to more people paying with plastic will disproportionately benefit larger retailers.

To be sure, some banks, credit unions and large retailers have expressed concern and surprise at the pace of the change and the lack of guidance from the federal government. But for most, the penny’s end is a minor operational footnote. Online-only businesses operate in this frictionless world as well – no coins, no counting, no issue.

Tails, they lose

For small, Main Street businesses, the penny’s disappearance highlights the structural disadvantages they already face – and I think it will force a reckoning about what types of payments benefit their bottom lines.

As pennies phase out, local businesses are likely to round cash transactions to the nearest 5 cents, resulting in what economists call a “rounding tax.” Rounding to the nearest nickel could cost businesses and consumers about $6 million annually, according to researchers with the Federal Reserve Bank of Richmond.

And it wouldn’t offer much relief if more shoppers turn to plastic and other noncash payments. That’s because most small merchants lack the negotiating power to lower their card-processing fees.

Card acceptance comes with a layered stack of costs for merchants: interchange fees, network assessments, processor markups, gateway fees, chargeback penalties, terminal rentals and more. Together, these average 2.5% to 3.5% per sale for many small businesses. Also, there are expenses related to adopting the latest, greatest payment methods, and then keeping them updated.

Consider a quick-service restaurant where a typical customer spends $14. If that customer pays with a credit card and the business pays an average processing fee of 2.2% plus 10 cents per transaction, each sale incurs about 41 cents in fees. Even low-cost debit cards include fixed per-transaction charges that disproportionately affect businesses when the per-sale average is small. When the average sale is $10 or less, it barely covers the cost to process it as a card transaction.

That said, handling cash also comes at a cost, and it’s not always easy to know what’s best for business. One analysis found that accepting cash costs 53 cents per $100 of sales, compared with $1.12 for accepting debit payments using a signature and 81 cents for PIN-based debit. Of course, businesses also should keep in mind that different customers will have different payment preferences.

And speaking of customers, those who are most likely to feel the pinch from the end of the penny are people who still rely on cash: older adults, lower-income households, people without credit cards or bank accounts – either unbanked or under-banked – and people who budget in cash because it provides firmer spending discipline.

A few cents added to a grocery total or a convenience store purchase may not matter to someone tapping a rewards credit card, but cash-dependent consumers experience those small increases directly, with no offsetting points, perks or end-of-month cash back. And yes, prices often end in 99 cents, which get rounded up, not down. So the burden falls disproportionately on those least equipped to absorb even small, cumulative increases.

For some, it’s a coin toss

Digital-first consumers may barely notice the penny’s disappearance. They tap phones, scan QR codes and use payment apps that will still settle to the exact amount.

While businesses haven’t received final guidance on how to handle payments in the post-penny era, one option is to price electronic transactions to the cent and round cash transactions to the nearest nickel. If that were widely adopted, digital payments alone would remain precise.

Consumers who use cashless payments may believe their choice doesn’t affect how they shop, but behavioral research says otherwise. Credit cards reduce the “pain of paying,” leading people to spend more – often 10% to 20% more than with cash. Credit card rewards programs further incentivize card use. In one last nod to the cost of noncash payments, those rewards are funded by higher merchant fees that ultimately translate into higher retail prices.

Killing the penny makes economic sense for the government and some businesses, yet it also highlights a deeper truth: Efficiency tends to reward the already efficient. For many, however, even when the change is small, every cent still counts.

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