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Aitch hasn’t even exited the “I’m A Celebrity” jungle yet, but discussions are already underway for him to secure a remarkable £1 million endorsement deal with BoohooMAN, according to exclusive information obtained by the Daily Mail.
The 25-year-old rapper has captured the audience’s attention on the popular ITV reality program, emerging as a fan favorite. Currently, bookmakers are predicting he’ll secure the second spot, just behind his good friend and social media influencer, Angry Ginge.
Known offstage as Harrison Armstrong, Aitch gained recognition in 2018 with his breakout track “Straight Rhymez,” amassing an estimated fortune of £3.5 million through his flourishing rap career.
Despite his success, the Manchester native has largely remained on the industry’s fringes, having inked deals with brands like Relentless energy drinks, Archie’s Burgers, and Slazenger.
His decision to participate in ITV’s flagship reality series, “I’m A Celeb,” was a strategic move to transition into mainstream fame, and collaborating with the fast-fashion giant BoohooMAN aligns perfectly with this goal.
Before entering the Jungle this year, Aitch told the Daily Mail he had hopes of ‘building on the profile’ for the future.’
Aitch has not even left the I’m A Celebrity jungle and he is already in talks with BoohooMAN to sign a staggering £1million deal with the fast-fashion clothing brand, the Daily Mail can reveal
The rapper, 25, has proved to be a hit with fans of the ITV reality show and is the bookies’ favourite to come second on the show
The singer, whose younger sister Gracie has Down Syndrome, added: ‘I’ve got one little main goal, where hopefully the profile gets a bit bigger, so I can come out and raise more awareness for Down Syndrome.
‘That’s my first little plan. And then whatever comes after it’s a bonus, really.’
BoohooMAN declined to comment.
The brand already has a deal with the dart’s champion, Luke Littler, signed in March, who is friends with the rapper and his campmate, Angry Ginge, also known as Morgan Burtwistle as the group hail from similar areas in Manchester.
In June 2021, Jack Grealish launched a denim edit fashion collection with the brand. He served as a brand ambassador, following other footballers like Dele Alli and James Maddison.
BoohooMAN has collaborated with numerous celebrities and influencers from the music, sports, and reality TV worlds, including French Montana, Scott Disick, Quavo, and many Love Island stars.
These partnerships often involve them becoming brand ambassadors, designing their own collections, or appearing in promotional campaigns.
The fast-fashion retailer has a history of signing ITV reality stars when they leave their respective shows, having previously signed a long list of Love Islanders including the likes of Tommy Fury, Kem Cetinay and Wes Nelson.
In June 2021, Grealish launched a denim edit fashion collection with the brand. He served as a brand ambassador, following other footballers like Dele Alli and James Maddison
The brand already has a deal with the dart’s champion, Luke Littler, signed in March, who is friends with the rapper and his campmate, Angry Ginge, also known as Morgan Burtwistle as the group hail from similar areas in Manchester
Aitch had fans in tears during Tuesday night’s episode with his Jungle Arms tribute to his beloved sister Gracie.
The rapper and his campmates won a trip to the show’s infamous pub during the latest installment of the ITV show, and he was soon showing off his skills during a raucous karaoke session.
The rendition had viewers watching at home in tears, whilst Ruby Wax admitted the performance had left her emotional.
Many declared the moment, the latest evidence that Aitch will win the public vote to take the King of the Jungle title.
And he looks set to be reunited with his beloved sister Gracie when he leaves the jungle, as she’s secretly flown to Australia ahead of his exit in the coming days.
The Mail revealed that Gracie has secretly arrived at the same hotel where all of this year’s celebrities are staying, ready to be reunited with Aitch.
The teen was filmed chatting to Kelly Brook when she arrived at the hotel after her exit from the jungle.
ITV cameras captured Kelly telling Gracie: ‘I have heard so much about you…can I have a hug.
‘We heard your song last night. It was wonderful. Your brother misses you so much. I bet you can’t wait to see him.’
I’m A Celebrity Get Me Out Of Here star Aitch is set to be reunited with his beloved sister Gracie when he leaves the jungle, as she’s secretly flown to Australia