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In a recent revelation, Kim Kardashian disclosed that she adjusted her name just before she and her family soared to reality TV stardom with their hit show “Keeping Up With the Kardashians.”
Reflecting on this decision during an interview with Time, the 45-year-old reality star recounted, “I used to always go by Kimberly. But when we committed to the reality show and I saw ‘Kimberly Kardashian’ on my chyron, I thought, ‘That’s too long for people to say.’ So, I decided to shorten it to Kim.”
Despite this change, Kim noted the enduring familiarity of her full name, adding, “It’s so weird, because all my friends from high school, my dad, and everyone who knew me growing up still call me Kimberly.”
Beyond just a name change, Kim played a pivotal role in launching her family’s foray into reality television. Known for her savvy branding with ventures like Skims, she credited herself with persuading her family to embrace the idea of the show.
“I think I was the one that convinced everyone for sure. I was really passionate about it,” Kim explained. “Ever since MTV’s ‘The Real World’ aired, I watched it with my best friend and knew I wanted to be part of a reality show.”
“I looked at her and I told her, ‘That’s what I’m going to do.’ And she said, ‘I’ll be your manager.’ I think we were 11. I said, ‘When we’re 18, we have to make a tape and send it into “The Real World.”‘
“Her dad’s in the music-business management world. So she said, ‘Oh, we can get my dad to send it to someone at MTV.’ We made a whole plan,” she continued.
While the job of Kardashian’s manager famously went to her mom, Kris Jenner, the model did eventually start working with “The Real World” producers as “Keeping Up With the Kardashians” was backed by Bunim/Murray, who produced the MTV series.
The “All’s Fair” star went on to admit that she convinced her sisters, Kourtney and Khloé Kardashian and her mom, Kris Jenner, that the show would be an opportunity to promote their now-defunct Dash clothing boutique.
“The whole reason we wanted to start our show was to bring attention to our Dash store–at least that’s how I was able to get my sisters to sign on,” she said.
“I let them know that, you know, it’ll bring such great promotion to our store. And they were in once they heard that.”
“Keeping Up With the Kardashians” ended in 2021 after 14 years with E! Network. The family has since transitioned to streaming and now star on Hulu’s “The Kardashians.”