TALLAHASSEE, Fla. – On Wednesday, Florida Attorney General James Uthmeier declared that his office is taking legal action against Starbucks, accusing the company of implementing “race-based quotas.”

Uthmeier made the announcement via social media, alleging that Starbucks’ diversity, equity, and inclusion (DEI) policies amount to discriminatory practices in hiring and promotion.

“For Starbucks, DEI is not just a catchphrase,” Uthmeier stated. “They have transformed it into a compulsory system for hiring and promoting based on race.”

In a complaint, state officials listed out their evidence of the alleged discrimination, including the following situations:

• A 2020 public report pushes to hire “people of color” in 40% of retail and distribution center jobs, and 30% of corporate positions by 2025.
• A 2024 report talks about executive bonuses conditioned on certain DEI goals, including mentorship programs and retention rate quotas for “BIPOC” employees. Officials said this was swapped for “belonging” goals in 2025.

• In the same report, shareholders asked Starbucks to create an audit to determine whether the company’s practices were discriminating against “‘non-diverse’ employees” amid concerns over the company’s emphasis on networking opportunities for people with “shared identities.”

• Shareholders similarly expressed that membership in these so-called “Partner Networks” was often based on traits like race, sex and sexual orientation, with no networks for “non-diverse” groups.

• A 2025 report discusses an ongoing goal to increase the number of “people of color” working in management positions and above by at least 1.5% by FY2026.

Because of these incidents, state officials argued that Starbucks’ policies deliberately discriminated against those from certain “disfavored” races — meaning White people and, up until last year, multiracial and Asian people.

This isn’t the first time that Starbucks has faced these sorts of claims, either. In 2023, a White Starbucks employee was awarded over $25 million after she claimed that her race was used as a factor in her firing.

[BELOW: Starbucks around the US close in 2019 for anti-bias training]

Now, state officials are saying they’ve heard from residents in the Sunshine State who reported their own experiences of racial discrimination.

“Florida residents have contacted the Attorney General and reported that (Starbucks) paid them and their white coworkers lower wages because of their race, refused to hire them or promote them because of their race, created a hostile work environment in which Florida residents felt humiliation, and were excluded from certain mentorship or networking programs because of their race,” the complaint reads.

As such, the Attorney General’s office is accusing Starbucks of violating the state’s Civil Rights Act.

[BELOW: Video shows good Samaritans stop man trying to carjack customers at Starbucks in Florida]

By extension, the Attorney General is pushing for injunctive relief, compensation, and $10,000 penalties for each instance of racial discrimination that the company may have committed against a Florida resident, which Uthmeier’s office estimates to be at least in the “tens of millions.”

Starbucks provided a statement to News 6 following news of the lawsuit, which reads as follows:

“We disagree. We are deeply committed to creating opportunity for every single one of our partners (employees). Our programs and benefits are open to everyone and lawful. Our hiring practices are inclusive, fair and competitive, and designed to ensure the strongest candidate for every job, every time.”

Starbucks spokesperson

Meanwhile, you can read the full complaint below.