PHOENIX – Turning Point USA, the influential conservative youth group originally propelled by the late Charlie Kirk, is set to hold its signature conference this Thursday. This event marks the first gathering since the tragic loss of its dynamic founder, posing a challenge to the resilience of a movement that played a crucial role in President Donald Trump’s return to power.

Kirk had been a pivotal figure for conservatives, rallying college students, digital influencers, and Republican leaders. However, the populist faction within the party is now embroiled in debates over the definition of “America First” and the future direction of a movement heavily influenced by Trump’s persona rather than a fixed ideology.

The four-day conference in Phoenix is expected to draw thousands of participants. The event will feature appearances by Vice President JD Vance, media figures, and former Trump administration officials, along with performances by Christian rock bands and sermons from pastors. Attendees will have opportunities to engage with notable personalities, snap selfies, and join discussions on political activism, religion, and conservative viewpoints on American culture.

Erika Kirk, Charlie Kirk’s widow, will take center stage as the new leader of the organization. The conference is anticipated to serve as a heartfelt homage to Charlie, who is revered by many on the right as a martyr for conservative and Christian values, following his untimely death at just 31 years of age.

Last week, 22-year-old Tyler Robinson, charged with the fatal shooting of Kirk during an event at Utah Valley University in September, appeared in court. Robinson has yet to enter a plea. According to authorities, he confessed to his partner that he committed the act because he was “fed up with his hatred.”

The last time Turning Point held its AmericaFest conference, weeks after Trump’s comeback victory one year ago, the MAGA movement was ebullient as Republicans prepared for a new era of total control in Washington.

Now the party faces challenging midterm elections, with Trump constitutionally prohibited from running again and his more ideologically motivated acolytes positioning to steer the movement after he leaves office. Meanwhile, conservatives have been roiled by conflicts over antisemitism in its ranks, which Trump has declined to mediate.

A lineup of MAGA influencers

Turning Point is known for highly produced events that feel more like rock concerts or megachurch services than political rallies, complete with pyrotechnics and floor-shaking bass.

The speaker lineup is a who’s who of conservative influencers and pastors, including some who have openly feuded with each other in recent weeks. It includes some of the biggest names in MAGA media, including Donald Trump Jr., Tucker Carlson, Megyn Kelly, Jesse Watters, Steve Bannon, Ben Shapiro and Jack Posobiec.

The jockeying for influence has accelerated since Kirk’s death, which left a void in the organization he founded and in the broader conservative movement.

“Charlie was the unifying figure for the movement,” conservative commentator Michael Knowles said at a Turning Point event just weeks after Kirk’s death.

“The biggest threat right now is that without that single figure that we were all friends with, who could really hold it together, things could spin off in different directions,” Knowles said. “We have to make sure that doesn’t happen.”

Among the fissures that has deepened since Kirk’s death is whether Republicans should continue its unflinching support for Israel and the war in Gaza. There are also concerns about whether the movement should accommodate people with anti-Jewish views.

The schism burst into the open when the head of the influential Heritage Foundation, Kevin Roberts, defended Carlson for conducting a friendly interview with podcaster Nick Fuentes, whose followers, known as “groypers,” see themselves as working to preserve a white, Christian identity in America. Roberts’ comments sparked outrage from some Heritage staffers, senators and conservative activists.

Fuentes had long feuded with Kirk, who worked to marginalize Fuentes within the conservative movement. Groypers enjoyed crashing Turning Point events to spar with Kirk.

Carlson and Shapiro, who has sharply criticized Fuentes and Carlson, are both scheduled to speak on Thursday, the first day of the conference.

Erika Kirk confronts conspiracies

Turning Point has also faced turmoil over conspiracy theories spread by Candace Owens, a former employee who hosts a top-rated podcast. Owens has alleged without evidence that Israeli spies were involved in Kirk’s death and that he was betrayed by people close to him. Authorities say Robinson acted alone.

Asked about Owens and others spreading conspiracy theories during a CBS News town hall, Erika Kirk responded with one word: “Stop.” She said Owens is making money off her family’s tragedy, adding that conspiracy peddlers risk tainting the jury pool and allowing her husband’s killer to get away with it.

Last weekend, with the Turning Point conference looming, Kirk and Owens agreed to a temporary detente until a private meeting. It didn’t last long.

After the meeting on Monday, Owens said on her show that she and Kirk spoke for 4 ½ hours but she still doubted that Robinson acted alone. Kirk wrote on X that they had “a very productive conversation” and it was “time to get back to work.”

Erika Kirk steps into the spotlight

While grieving her husband, Erika Kirk has slowly stepped up her public appearances. She spoke at the funeral, memorably forgiving her husband’s alleged killer, and at a Turning Point event in Mississippi in October.

An entrepreneur and podcaster, she often appeared with her husband at Turning Point events. The former 2012 Miss Arizona USA has also worked as a model, actress and casting director, and she founded a Christian clothing line, Proclaim, and a ministry that teaches about the Bible.

Before her husband’s death, she talked openly about prioritizing her family ahead of her career and described a marriage with traditional gender roles. Now she’s taking on the demanding job leading Turning Point, an organization that resonated in particular with young men.

At a memorial for her husband, Erika said “Charlie and I were united in purpose.”

“His passion was my passion, and now his mission is my mission,” she said. “Everything that Turning Point USA built through Charlie’s vision and hard work, we will make 10 times greater through the power of his memory.”