Susie Wiles, the White House Chief of Staff, has announced an ambitious plan for President Donald Trump to take on a prominent role in campaigning for Republican candidates during the upcoming midterm elections. Wiles described this strategy as treating the midterms with the same intensity as the 2024 presidential election.

Traditionally, Republican candidates in tight races have attempted to limit Trump’s involvement, aiming to avoid triggering a counter-reaction from Democratic voters. However, Wiles’ approach signifies a daring shift from this conventional strategy, proposing an aggressive defense of the policies and platforms that secured Trump’s victory in 2024. During that election, he successfully defeated Kamala Harris, who was heavily endorsed by Democrats and the media as a figure comparable to Obama.

Speaking on “The Mom View” podcast, Wiles explained, “Typically, midterms focus on localizing the election, keeping federal officials out of the spotlight. We’re flipping that script by essentially putting Trump on the ballot.” This approach aims to galvanize the many Trump supporters who have proven to be low-propensity voters. Wiles pointed out that the 2025 election results highlight what happens when Trump is not actively involved or on the ballot.

Ultimately, this strategy involves the Republican party fully embracing Trump’s influence and policies, with the hope of replicating his past electoral success and rallying his base ahead of the midterms.

“Typically, in the midterms, it’s not about who’s sitting at the White House. You localize the election, and you keep the federal officials out of it,” Wiles said in an appearance on “The Mom View”  podcast. “We’re actually going to turn that on its head and put him on the ballot.”

“Because so many of those low propensity voters are Trump voters,” she added, noting that some results in 2025 show “what happens when he’s not on the ballot and not active.”

“He’s going to campaign like it’s 2024 again…He’s a difference maker, and he’s certainly a turnout machine.”

Susie Wiles, whom President Trump calls the most powerful woman in the world, says she has a plan to save the midterms for the Republican Party.

She says Trump will campaign like it’s 2024 all over again, and admits she hasn’t even told him this yet.

Her strategy is to make the… pic.twitter.com/qXxQdf5x2m

— Shadow of Ezra (@ShadowofEzra) December 9, 2025

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Wiles said she hasn’t quite broken the news to President Trump that he’ll be touring the country on the campaign trail yet, but we doubt he’ll be adamantly opposed to holding rallies and dancing to the YMCA for candidates who support him.

This will be welcome news for conservatives who remember the frustration of past midterms. In 2018, during Trump’s first term, Republicans lost control of the House in a significant setback, flipping dozens of seats to Democrats despite holding the Senate.

Fast forward to 2022, when the much-hyped “red wave” never materialized. Republicans narrowly took the House but failed to deliver the sweeping victories expected under a deeply unpopular Biden administration. Turnout among the MAGA base was lackluster in several battlegrounds, allowing Democrats to overperform.

Republicans opposed to the new strategy might want to look at their own record before chiming in. President Trump has been working tirelessly since re-entering the Oval Office. The GOP-led Congress? Not so much.

🚨 WORTHLESS: Congress just set a RECORD for the fewest laws passed and House votes in 2025, the least productive year since at least 1989! (per WaPo)

Only ~38 bills enacted, House barely voted 362 times.

Why? pic.twitter.com/JoYAolNXj8

— Gunther Eagleman™ (@GuntherEagleman) December 25, 2025

That might not be the best record to run on.

A study of the 2024 presidential election revealed that, contrary to the media narrative, Harris was not a victim of low turnout. In fact, GOP turnout was strong thanks to Trump being on the ballot, and the study suggested that had he driven more voters to the polls, his already big victory would have been even larger.

David Shor, a Democrat data scientist and political consultant renowned for analyzing political polls, refuted the theory that voter turnout would have helped give Kamala the edge.

“The reality is if all registered voters had turned out, then Donald Trump would’ve won the popular vote by 5 points [instead of the roughly 1.6+ points],” he explained. 

“So, I think that a ‘we need to turn up the temperature and mobilize everyone’ strategy would’ve made things worse.”

Excited to join @ezraklein to talk through what happened in 2024.

There’s a turnout story this cycle, but not the one we’re used to talking about. With less-engaged and less-likely voters becoming more Republican, a larger turnout meant a more GOP electorate. pic.twitter.com/MtqDpIst93

— David Shor (@davidshor) March 18, 2025

And there you have it. Republicans, as Wiles is suggesting, “need to turn up the temperature and mobilize everyone.” Who better to do that than the most consequential political figure of the modern era? The man who swept the battleground states where GOP candidates in 2022 struggled.

By nationalizing the midterms and putting Trump front and center—with rallies, endorsements, and his massive war chest—Republicans can drive turnout among the working-class voters who propelled him to victory last year.

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